Beauty
Discover trending haircuts & color ideas, makeup & skincare recommendations, nail designs and more
Most Recent
The 49 Best Sales to Shop This Weekend at Anthropologie, Coach Outlet, Nordstrom and More!
Should I Be Concerned About Cortisol Face? A Physician and a Dermatologist Weigh in on the Latest TikTok Trend
This $8 e.l.f. Foundation Is Going Viral on BeautyTok—Here's Why I Immediately Added-to-Cart
68 Halloween Nail Art Designs That Go Beyond Your Basic Black Mani
The 10 Best Hair Growth Shampoos
This Quinoa-Based Body Butter Rivals the Brazilian Bum Bum Cream—and It Smells *So* Good
Most Popular
The Hydro Bob Is the It Hairstyle to Take You Into Summer
15 Products for Low Porosity Hair to Nourish Your Dry Strands
These Are the 3 Worst Words You Can Say to Your Hairstylist
8 Easy Tips for How to Pose for Pictures
These Are the 7 Best Self-Tanners on the Market, According to Our Editors Who Tested Them
I Got French Curl Braids aka the Protective Style That’s Going to Take Over This Summer
Editors
Jenny Jin
Beauty Director
Oversees all beauty content at PureWowHas over a decade of experience in writing and editing, both...
read full bio
Chelsea Candelario
Beauty and Cultures Editor
Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and...
read full bioEditor's Picks
We Ask a Dermatologist: What’s the Difference Between Child and Adult Sunscreen?
The 17 Best Korean Makeup Brands to Try Now, According to a Korean Beauty Editor
The Whisper Pixie Is the Short Haircut of Our Dreams
What Is Ozempic Face? 4 Doctors Explain the Buzzword—And the Misconceptions Behind It
The 10 Best Under-Eye Patches for Puffiness, Tested & Vetted
The 40 Best Haircuts for Thick Hair That Work with Your Glorious Volume, According to Stylists
Trending
Wait, What Is the Scandinavian Hairline and Why Does Everyone on TikTok Want It?
The 13 Best Hairsprays for Fine Hair, Tested & Vetted by Editors
I Definitely Wasn’t Ready for This Y2K Hair Trend to Make a Comeback
What Is the Mom Cut (and How Has It Changed Since 2007)?
10 Brands to Shop That’ll Help You Nail the French Girl Makeup Look
The Pros Have Spoken: This is the *One* Nail Color You Should Wear This Summer
More Stories You’ll Love
I Got the Best Haircut of My Life in Korea. Here’s the One Thing We Can Learn from Korean Stylists
The Ulta 21 Days of Beauty Fall Sale Is in Full Swing, and You Can Save 50% on Clarins, Sunday Riley and More
Bio-Oil Is Pookie’s No. 1 Skincare Product for Pregnancy—Here’s Why
48 Latinx-Owned Fashion and Beauty Brands You Should Know
The 11 Best Body Washes for Sensitive Skin, Vetted by Editors
I Tried the Viral Kojic Acid & Turmeric Cleansing Pads You’ve Seen All Over TikTok
Peace Out Retinol Eye Stick vs. Olehenriksen Banana Bright+ Vitamin CC Eye Stick: Which Undereye Stick is Better?
The 57 Best Labor Day Sales at Walmart, Target, Anthropologie and More Are About to Make Your Long Weekend *Even Better*
What You Should Know About Hair Oiling for Growth, According to Experts
Psst: I Spotted a *Rare* Sale on Refy Beauty's TikTok-Famous Products—But Hurry, It's Ending Soon
The 15 Best Spas in the San Francisco Area (And the Coolest Treatments to Try at Each One)
What Is Microshading? According to a Brow Artist, It Can Give Your Brows a Softer, Powdery Look
“Wealthy Umber,” “Vampy Espresso Brunette,” and 14 Other Hair Colors to Rock This Fall
SkinCeuticals C E Ferulic Serum vs. TruSkin Vitamin C Serum: Which One Is Better?
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