It's no secret gourmand scents are making a comeback. After years of being shunned for being kiddie or cloyingly sweet, bakery-esque fragrances are finding new appeal—and not just among the smellmaxxing teen demo. Searches for gourmand and vanilla perfumes have climbed 400 percent over the past few years, according to buzz tracker Exploding Topics, along with rising interest in fragrances that can make you smell like smoky cherries (hi, Tom Ford) or pistachio (what's up, Kayali?).
Fragrance company Snif has experienced this firsthand, with its Half-Baked Pumpkin Smash candle and Crumb Couture fragrance selling out in less than 24 hours of their launch. Crumb Couture, a riff on croissant scents, has been so popular that they've since introduced it as a candle and laundry detergent.
But does its latest launch, designed to remind you of a short stack of flapjacks with all the toppings, go too far?
Would the Pancake Collection, as it's known, be delightfully cheeky—or make you feel like you spent one too many hours at your local IHOP?
