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The Sephora Savings Event Is Open to *All* Beauty Insiders, So You Can Score Deals Augustinus Bader, Sunday Riley and More

BRB, I'm stocking up on my must-haves

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A design by Dasha Burobina for PureWow featuring some the best products on sale at the Sephora Savings Event for fall 2024.
Dasha Burobina for PureWow

If you've been waiting for your turn to shop the exclusive Sephora Savings Event, get excited: The retailer's biggest sale of the season is officially open to Rouge, VIB and Insiders! So, if you want to buy the editor-approved Augustinus Bader The Rich Cream (which earned a 93 out of 100 in a PureWow100) or the must-have Dyson Supersonic hair dryer on sale, now's your chance. All you have to do is use coupon code SAVINGS from now through Nov. 11. But here's the tea: Just how much you can save—whether it's 10, 15 or 20 percent—depends on your Beauty Insider membership status. (However, everyone can snag 30 percent off the entire Sephora collection.)

Not a Beauty Insider member? Don't worry; you sign up now for free to gain automatic Insider status and get access to the deals on everything from Kate Middleton's favorite Jo Malone London Orange Blossom cologne (was from $86, now from $69) to the viral Peter Thomas Roth Instant FIRMx temporary eye tightener (was $38, now from $30). No, I'm not kidding. In fact, I rounded up *30* products that Sephora shoppers (and PureWow editors) are scooping up in droves, so prepare to restock your beauty cabinet without breaking the bank. Have more questions about the Sephora Savings Event? Head to the FAQ section at the bottom for all the deets.

Want to save *big* this shopping season? Sign up for our Deal of the Day email to get all the best sales delivered straight to your inbox.

Best Deal Overall

1. Dyson Supersonic Hair Dryer

Dyson

It's no secret that I'm obsessed with this Dyson hair dryer, which has cut my drying time to less than 30 minutes. What is a secret, though, is the magic behind its Air Multiplier technology, which allows it to produce a "high-pressure, high-velocity jet of controlled air for fast drying and precision styling," per the brand. Prepared for any hair type and style, the dryer comes with *five* magnetic attachments, including a diffuser that helps create frizz-free curls, a flyaway tool that keeps straight hair extra-smooth and a wide-tooth comb that perfects textured strands. So, prepare to be blown away by its versatility and ingenious design, which puts the motor in the handle to balance the dryer's weight and shape for prime comfort and maneuverability. Trust me, I wouldn't recommend it if it wasn't worth every penny and then some.

Cult-Favorite Moisturizer

2. Augustinus Bader The Rich Cream

Augustinus Bader

PureWow readers and editors alike are obsessed with this rich-yet-lightweight face cream that left one editor's skin "radiant, blemish-free and so much more hydrated after just a few days of use," according to her review. The cult-fave product uses groundbreaking stem cell technology, along with a proprietary blend of vitamins and amino acids, to support skin regeneration, per the brand. It's also chock full of other skin-loving ingredients, including hyaluronic acid, which helps provide plumping hydration. I, for one, am stocking up as we speak, since it's the best way to combat the ultra-dry winter weather and its effects on my skin. 

Best Vitamin C Deal

3. Sunday Riley C.E.O Glow Face Oil

Sunday Riley

When it comes to this beloved oil, one former PureWow editor swears that it transformed her skin in just *two* months. You can read all about it in her full review, but if I were you, I would add it to my cart ASAP because she says it not only helped brighten her complexion but also minimized her dark spots thanks to a high dose of vitamin C (15%, to be exact). According to the brand, additional hero ingredients like golden turmeric and cranberry seed oil work together to hydrate skin for a more youthful appearance, and if you use this product in the morning, it may just give you a glowing base to start your makeup, as it has for hundreds of happy buyers. So, tell me, how can you not stock up on this wonder while it's on sale?

PureWow Reader-Favorite

4. Grande Cosmetics GrandeLash-MD Lash Enhancing Serum

Grande Cosmetics

Fact: This serum is a popular pick among PureWow readers, as it promotes longer, thicker-looking eyelashes in about four to six weeks. Infused with vitamins, amino acids and antioxidants, the formula aims to enhance, condition and restore lashes to their fullest potential. The results speak for themselves, at least according to one former PureWow editor who claimed she was constantly asked if her lashes were real after using the serum. A standard tube should last up to three months, which is good news because, in our experience, you have to consistently use the serum to see full results sooner rather than later (but trust me, it's worth it).

If you've seen the viral TikTok video showing what this stuff can do in under three minutes, I probably don't need to convince you to stock up on it while it's on sale. But in case I do, I'll just say that when this vitamin C and vitamin E-packed formula is swiped under the eyes, it can help to reduce crow's feet, fine lines and puffiness at lightning speed. One reviewer even goes so far as to call it "liquid Botox." "It tightens the bags under your eyes within minutes and lasts until you wash it off. You don’t need a lot. Just a pea size under each eye. You can actually feel it tighten your skin as it dries," they explain. And fret not—hundreds of buyers confirm that it doesn't leave any residue behind, so you can say bye-bye to bags without any flaking or pilling.

Editors' Pick

6. Laneige Lip Sleeping Mask

Laneige

Add this lip mask to your nighttime routine and I can guarantee you'll never want to go to bed without it again. The rich formula features an antioxidant berry blend that softens your lips, along with vitamin C to protect against environmental damage. It also includes a moisturizing mix of coconut oil and shea butter to intensely nourish your lips as you snooze, so you wake up with a soft, smooth pout that's prepped for your lip gloss. PureWow Beauty and Cultures Editor Chelsea Candelario can attest that it works wonders on dry, chapped lips (why else do you think she gave it a 95 out of 100 in a PureWow100 review?) and can confirm that this berry flavor in particular, smells *amazing.* However, you also can't go wrong with either of the two exclusive flavors up for grabs for the holiday season: Candy Cane and Eggnog Latte.

Best Hair Spray Deal

7. Color Wow Dream Coat Supernatural Spray

Color Wow

In case you haven't heard, this anti-frizz spray went viral on TikTok because it appears to make your hair waterproof *and* as shiny as glass. How is that even possible? Well, its humidity-resisting formula pretty much acts like a raincoat for your locks, sealing down the cuticle and wrapping each strand in flex-elastic polymers so you get a glassy 'do free from frizz and flyaways. PureWow Associate Editor Sydney Meister put it to the test to see if it really lived up to the hype and, indeed, it made her hair feel as smooth as a silk scarf. It also helped reduce poofiness, so if you're hoping to tame your frizz through all those holiday parties, this spray is just the ticket.

Best Beauty Advent Calendar Deal

8. Sephora Collection Advent Calendar

Sephora Collection

Hoping to secure a beauty Advent calendar on sale? Look no further than this 24-day box featuring skincare, makeup, bath and nail essentials straight from the Sephora Collection. If you ask me, it's a great gift for anyone in your life who's starting to take an interest in beauty (like, perhaps, a preteen?). However, I wouldn't blame you if you kept this goodie box all for yourself. There's so much to uncover, from face masks to eyeliner and lip liner. Not to mention, it's 30 percent off for *everyone* during the sale as a part of the Sephora collection, so it would almost be a crime to skip it.

Kate Middleton-Approved

9. Jo Malone London Orange Blossom Cologne

Jo Malone London

Want to smell like royalty (literally)? If you answered yes, there's no question whether you should secure this Kate Middleton-approved perfume for less. PureWow Assistant Editor Delia Curtis tested the Princess of Wales' signature scent for a PureWow100, which they describe as "heavy on the citrus with some sweetness and floral undertones...[It] feels like old money in a bottle." Curtis also had good things to say about Meghan Markle's favorite fragrance (Wood Sage & Sea Salt) from the brand, so take your pick, but hurry because I have a strong feeling these colognes won't stay in stock for much longer.

Best Eye Masks Deal

10. Wander Beauty Baggage Claim Gold Eye Masks

Wander Beauty

These golden eye masks have all the qualities of a luxurious, spa-worthy treatment, but they can be used at home, mid-flight or wherever you need a pick-me-up. Just hear me out: For starters, they're infused with aloe leaf, calendula and amino acids, which are supposed to soften and relax your under-eye area to help dark circles disappear. And you only need to leave them on for ten to 15 minutes for them to work their magic. So, my advice? Scoop up a couple of the six-count packs so you have them on hand for travel this holiday season and more.

To cut to the chase: This must-have from Clarins (yet another beauty brand loved by Kate Middleton and Meghan Markle alike) went viral on TikTok because users swear it makes skin smoother and more lustrous looking, even under makeup. It's formulated with 21 potent plant extracts (including turmeric, which is known for its brightening benefits), and all it takes is just seven days to see results, ranging from visibly firmer skin to revived radiance. So, what are you waiting for? 

I can think of a million reasons you should stock up on this retinol eye stick, but I'll just keep it short and sweet and say it helped lighten several PureWow editors' dark circles, which you can read all about in this review. Swiping it on in the morning can also feel super soothing, according to one former PureWow Commerce editor, since your skin should drink the potent retinol and nourishing peptides right up. The fact that it's a mess-free balm you can easily take on-the-go? Even better. But you won't really know just how good it is until you give it a go yourself, and since you can snag it on sale for a steal, now is the perfect time to try it.

This vegan lip oil has been on the rise among beauty obsessives (in fact, it's already racked up millions of views on TikTok), but that's not the reason you'll want to nab it in every color. See, the lip-smackin' formula is blended with *nine* moisturizing plant oils (including caster, shea and avocado), so you can look forward to its long wear, deep hydration and high-shine finish. "This [lip] oil is so silky and smooth on the lips!" one reviewer explains. "Very moisturizing and shiny. This shade is rosy but sheer and delicate...I was surprised that it has no scent, but overall, it’s popular for a reason!" Sounds like it's ideal for that "no makeup" makeup look you're going for this holiday season. At this price, it may be worth grabbing in every color.

Whether you want a smooth blowout or a head full of cascading waves, this multi-purpose tool from Dyson will get the job done. (No, I'm not hyping it up—just read PureWow's former Beauty Director's review of it.) The viral Airwrap is beloved for its innovative Coanda airflow technology, which uses not one, but two jets of air to smooth out strands as it attracts and self-wraps your hair around the barrel for effortless curling and styling. It comes with six attachments, including two curling barrels, two brushes for smoothing down any frizz or flyaways *and* a volumizing brush to help you achieve a bouncy 'do. The set also comes with a storage case and a filter cleaning brush, so it's all you need to pull off a quality blowout from home (or on the go).

This treatment isn't new to PureWow editors (or to the 4,000 5-star reviewers raving about it on Sephora's site). In fact, ever since it came into our lives, PureWow editors have had better skin days, and that's all because of its potent formula featuring a concentration of lactic acid to exfoliate away dead skin cells, lemongrass and licorice to brighten any discoloration and prickly pear extract to help soothe and calm irritation, so you're left with a more even-toned complexion overall. The ingredients may also help to boost collagen production, according to the brand. In other words, if there's any skincare product you'll definitely want to buy before the sale ends, it's this one!

Fun fact: These Drunk Elephant bronzing drops average over 100,000 internet searches per month (yes, even in the fall and winter). Needless to say, everyone wants some, including PureWow Associate SEO Editor Marissa Wu. When she put them to the test in a PureWow100 review, she was won over by how easily the lightweight, warm-hued and subtly metallic drops mixed in with her face cream. Plus, she says, "Three drops were just the right amount to give me a soft, sun-kissed look. Or, at the very least, make me look more awake." Thanks to its Matrixyl 3000 peptide blend, you can look forward to more than just a gorgeous glow—the brand claims the formula can also help minimize the appearance of fine lines and wrinkles, and improve skin elasticity and resilience. So run, don't walk, to get this must-have for as low as $30!

Not only does Kate Hudson swear by this microcurrent device, which stimulates the skin to help tone, lift *and* contour the face almost instantly, but so do PureWow editors. "The first time I used the NuFACE Mini, I swore I saw instant results; four years later, I stand by that," PureWow Senior Commerce Editor Stephanie Maida shared in her review of the original Mini, adding that it helps her cheekbones pop and makes her jawline look sharper. This newer version is slightly smaller, and it connects directly to the brand’s app for more personalized treatments and tracking, so there's no question which one you should buy during the Sephora Savings Event. (And did I mention that it comes with an Aqua Gel activator, Silk Creme activator and applicator brush to get you started?)

Considering the fact that 55,000 people got on the waitlist for this ILIA launch, you can bet it won't stay in stock now that it's marked down. The product offers medium coverage and promises to blur minor imperfections and soften the appearance of lines and wrinkles over time—but does it deliver? Well, if you ask Candelario, it sure does. "It truly looked and felt like a second skin—shout-out to the ingredients for that. As someone with dry skin, I was hesitant about the 'soft natural' finish but was pleasantly surprised that it never got cakey after a long day of wear," she raved in her review. She adds that the formula, which has winged kelp extract that's supposed to help restore luminosity to the skin, is so lightweight that you may just forget that you're wearing foundation. BTW, the stick comes in 42 shades, so you're guaranteed to find your perfect match this fall.

If you're hoping to combat the look of tired eyes, you should consider scooping up this lightweight under-eye cream that reportedly melts smoothly into skin, so you can wear it over and under your makeup. More importantly, though, it's powered by three forms of vitamin C, which studies show can help brighten the skin and minimize dark circles. In fact, in a clinical study, 95 percent of users said the formula brightened and improved the look of dull skin after eight weeks of use, while 70 percent said it delivered *instant* hydration. Adios, concealer!

This Olaplex conditioner is countless buyers' secret to achieving soft, shiny hair after every wash. Better yet, thanks to Patented Olaplex Bond Building technology, it doesn't just make your hair look and feel better, it actually helps repair damage and split ends. Plus, it works for all hair types, from curly to straight, thick to fine. Just be warned—you may never want to use another conditioner again. Just take it from this reviewer, who wrote, "I have tried countless conditioners. My hairdresser recommended this product and, wow! [It's the] best conditioner I have used. My hair is in the best condition it has been in years." In that case, I'll take two bottles, please!

Want to even out your complexion *and* get a glow that you can see from across the room? I can confirm: These skin-resurfacing glycolic and lactic acid peel pads can help you get there in no time. Angela Pares, PureWow's VP of branded content, put the Extra Strength version to the test and noticed a difference in her skin texture after the very first use. She shares in her review, "[My skin] felt smoother, but not tight like it once had with my old scrubs...[after regular use] my pores are smaller, my skin is more supple and a stubborn acne scar on my nose has begun to fade." These original pads share the same core ingredients, so I have no doubt that they work just as well (and, as a bonus, are better for sensitive skin).

Of all the best lightweight foundations for smooth, even coverage, this best seller from Charlotte Tilbury is the one people can't stop talking about. I'm not too surprised, though, because according to reviewers, it doesn't just last a long time (even through workouts), but it also hydrates the skin and helps reduce the appearance of wrinkles. Needless to say, it'll become your secret weapon to achieving a flawless look, even when your skin is acting up or breaking out. Better yet, it's available in a *ton* of shades, so you should easily be able to find one best suited to your skin tone.

Described as efficient and user-friendly, this versatile hair tool (which comes complete with five styling attachments) is by far one of the best steals during this sale. It works for most hair types and textures, from thick and curly to fine and straight, due to its Coanda airflow technology that dries and styles hair fast with less heat damage, per the brand. PureWow's former beauty director even put it to the test against the pricier Dyson Airwrap, and preferred it thanks to its additional features and customizability, since you can go from blowing out your hair to curling it just by switching out the head. Unlike the Dyson, this baby also bends at a 90-degree angle for prime convenience while blow drying. So it won't just help you achieve the perfect 'do, it'll also save you *a ton* of time in the process. What more can you ask for (besides the major markdown)?

PureWow's VP of Editorial Content Candace Davison says *every* time someone compliments her skin, it's because of these self-tanning drops, which are meant to be mixed into your usual moisturizer. You can read about it in her full review, but to put it in a nutshell, she is obsessed with the non-sticky formula and streak-free glow she gets after every application. "I [also] love that I can control how tan I want to be, based on the amount of drops I use," she adds. In other words, this product is the key to looking as sun-kissed as you want this fall and winter without actually going on vacation.

You'll never have to choose between sunscreen and a highlighter again as long as you've got this must-have on deck. In addition to having SPF 40 and blue-light protection, this lightweight sunscreen is said to offer a "pearlescent finish to leave skin luminous with an instant glow," per the brand. So, indeed, it is a multitasking product that works great as a primer under makeup or none at all if you're feeling the dewy "no makeup" look. One shares, "I use it right after my moisturizer, and I am out the door. It gives you a beautiful glow and makes you feel a little extra sparkly!" That's what I call the best of both worlds.

This popular lipstick comes in a slew of shades (including the universally flattering 'Pillow Talk,' a nude pink) and is formulated with nourishing antioxidants and orchid extract, which are supposed to work together to condition and soften your pout to feel like cashmere. Meanwhile, 3D glow pigments aim to make lips appear wider and fuller once you slick the color on. And if you thought it couldn't get any better, users say the matte lippie lasts for hours. "I put it on, and I don’t have to touch it the rest of the day," one reviewer writes. No matter which color you choose, from deep red to light pink, you won't regret having it in your makeup bag this holiday season and beyond.

We all have hair goals, but if yours has to do with restoring your strands to their soft, smooth and bouncy selves, this TikTok-favorite hair mask may be your answer. Claiming to repair your hair on a molecular level, the mask uses the patented K18Peptide "to reach the innermost layers of hair and re-connect broken keratin chains responsible for hair's strength and elastic." The results speak for themselves; in a clinical study on bleached hair, 82 percent of users claimed it helped restore damage after just two uses, which is reason enough to scoop it up on sale. However, if you need more convincing, just know that Candelario tested it and found that it really did make her hair softer and more manageable.

So you're looking for a natural-looking blush. Well, let me introduce you to this Dior product that one buyer says has just the right amount of pigmentation to make your skin look perfectly flushed. Not your ordinary powder blush, this product is infused with color reviver technology, which supposedly reacts to the skin's moisture level during application in order to deliver a customized rosy effect every time. And don't be intimidated by the super bright colors—as another reviewer explains, "The formula is sheer and goes on very lightly. You can layer multiple times to achieve the look you would like to have." Plus, the packaging is just so luxurious, you can consider it an early Christmas gift to yourself!

Shopping for some fresh mascara during the Sephora Savings Event? This popular pick has some serious potential to become your new go-to. It's formulated with white tea extract, which is said to condition and care for your lashes while providing them with va-va-voom volume. Meanwhile, the brush features 360 micro-sized bristles, which supposedly grab and lengthen every single lash from root to tip, so no strand is left behind. As I said, it's the only mascara you'll want to buy during this sale (and probably long after).

30. Moon Juice Magnesi-Om

Moon Juice

Love The Nue Co. Magnesium Ease spray? Whether you're having trouble sleeping or staying regular, you might want to try this edible version of the supplement to enjoy in tea, smoothies and all your Sleepy Girl mocktails. The berry-flavored formula is packed with magnesium and L-theanine, which studies show to aid in relaxation and sleep. I add a teaspoon of this stuff to my tea whenever my brain won't shut off, and I can literally feel the tension leaving my body before falling fast asleep. See ya later, melatonin—this method is way more relaxing (and better tasting!).

Frequently Asked Questions

What Is the Sephora Savings Event?

Simply put, the Sephora Savings Event is one of the biggest beauty sales of the year. That's because it's shoppers' only chance to save up to 30 percent off almost everything on the site. Since one of those times is now, prepare to shop in tiers based on your Beauty Insider membership status. Here are the discounts up for grabs:

  • From Nov. 1 through Nov. 11, everyone can get 30 percent off the Sephora collection with coupon code SAVINGS
  • From Nov. 1 through Nov. 11, Rouge members get 20 percent off with coupon code SAVINGS
  • From Nov. 5 through Nov. 11, VIB members get 15 percent off with coupon code SAVINGS
  • From Nov. 5 through Nov. 11, Insiders get 10 percent off with coupon code SAVINGS

And don't forget; you can still sign up to get Insider status if you're hoping to score sweet deals on the Laneige lip sleeping mask (was from $24, now from $19) and Wander Beauty Baggage Claim gold eye masks (was from $26, now from $21).

How Often Does Sephora Offer 20% Off?

Sephora offers 20 percent off everything only a few times a year (usually in April, August and November). In other words, you probably won't be able to save big on all your favorite beauty products until next spring, so if I were you, I wouldn't skip this sale.

Can You Use Coupon Code SAVINGS to Save 20% More than Once?

Good news: There's no limit on how many times you can use coupon code SAVINGS at checkout to secure up to 30 percent off through Nov. 11. So, if you forget to buy something (say the Sunday Riley C.E.O Glow face oil for as low as $32), don't worry. You can keep shopping and saving with the same code until the sale ends. And remember, everyone (including non-members) can knock 30 percent off the Sephora Collection during this event, so you'll probably end up going on two or three shopping sprees before the sale ends (at least I am).

Are There Any Restrictions?

Yes, there are some restrictions and exclusions to keep in mind during the Sephora Savings Event. First, there's a purchase limit of one Dyson item and one Shark Beauty item per shopper. In-store services, returns on previous purchases and purchases of gift cards are also excluded. That said, plenty of great deals are still waiting to be added to your cart, so I hope you're ready to shop until you drop.


Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

about face matte fluid eye paint review chelsea candelario

Beauty and Cultures Editor

  • Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
  • Over 5 years of experience as a Beauty Editor
  • Studied journalism with a minor in creative writing at SUNY New Paltz

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.