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Is MFK's Baccarat Rouge 540 Really Worth the Splurge? The Extrait de Parfum, Reviewed

Plus, what makes it different from the Eau de Parfum

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Baccarat Rouge 540 review hero
Maison Francis Kurkdjian
  • Longevity: 20/20
  • Wearability: 17/20
  • Strength: 20/20
  • Universality: 18/20
  • Popularity: 19/20

TOTAL: 94/100

Let’s talk perfume. As someone who’s spent countless afternoons in Bergdorf’s fragrance department—and years reviewing luxury scents—I’ve seen plenty of trends come and go. Yet, if there’s one perfume that’s held TikTok in a chokehold, it’s Baccarat Rouge 540. From influencers layering it with every fragrance in their collection to celebs like Olivia Rodrigo calling it the closest thing to “smelling like an angel,” this scent has become nothing less than a status symbol. Even Bethenny Frankel weighed in, declaring it “the one, the only, the original.” In her now-viral video, she confessed, “I initially thought it was hype, then I started smelling it more. I got into it, I went into the store…and then I got all the knockoffs.”

To that end, it’s become so popular that it spawned an entire subgenre of TikTok videos dedicated to “Baccarat Rouge 540 dupes,” with users scrambling to find cheaper alternatives to its exorbitant price tag. Which begs the question: Why is this perfume so popular—and why is it so damn expensive? I had to find out for myself. The team at Maison Francis Kurkdjian was kind enough to send me a bottle of the Extrait de Parfum—a more intense and opulent version of the Eau de Parfum—and I couldn’t wait to put it to the test. Because while the internet might be convinced, I needed to see if it was more than just an algorithm-approved fad.

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What Makes Baccarat Rouge 540 so Unique?

Maison Francis Kurkdjian

First things first: Baccarat Rouge 540 is made with some of the most coveted ingredients in the fragrance world—which explains its $475 price tag for 2.4 ounces. At its core is saffron, often called the “red gold” of spices because harvesting its delicate threads is so painstaking. Then there’s Egyptian jasmine grandiflorum, a rare flower that has to be picked at sunrise to capture its full fruity-floral notes. Anchoring it all is ambergris, a scarce, ocean-derived ingredient known for its warm, salty meets musky aroma and its ability to make a scent last for hours. Add in cashmeran (a synthetic musk) and cedarwood, and you’ve got a fragrance that smells like pure luxury from the very first spritz.

The Scent: Just as Opulent as Its Bottle

The first spray felt like stepping into the lobby of a five-star hotel on the French Riviera—sleek marble floors, crystal chandeliers and deep crimson velvet chairs. The saffron hit me right away: bold, spicy and slightly metallic. It was rich and stark, but the creamy nuttiness of bitter almond softened it, making it feel inviting like those (imaginary) velvet chairs begging me to sink in. In fact, the scent felt tied to the bottle itself, with its striking red design inspired by Baccarat’s signature crystal. The connection between scent and design is no accident: Both ooze timeless opulence from the moment it’s opened. 

Yet, as the scent settled, it seemed to shift. After a minute or so, I wasn’t in the lobby anymore—I was on the hotel’s terrace, surrounded by freshly cut flowers and the salty breeze of the Mediterranean. The Egyptian jasmine began to bloom with fruity hints of apricot and banana. (It reminded me of a basket of ripe fruit left waiting in a sunlit suite.) The floral notes were light and radiant, and just when I thought they might become too sweet, the crisp, clean freshness of cedarwood grounded everything beautifully.

Thought that’d be it? Me too. But it was the dry-down that completely won me over. The final finish of the fragrance smelled like the end of a cool evening by the sea. The ambergris emerged, wrapping me in a warmth that clung to my skin like ocean air. It somehow felt both airy and rich, with a mineral quality that added depth. I could also smell the cashmeran—soft and impossibly cozy, like a luxe blanket draped over my shoulders. A smoky hint of cedarwood lingered in the background, tying everything together with a quiet elegance that still felt cozy.

Performance: One Spray Goes a Long Way

If there’s one thing you should know about the Extrait, it’s that it doesn’t just last—it lingers. On my skin, it stayed noticeable for over 10 hours, and on fabrics, it seemed to hold on forever.

I started with just two sprays—one on my wrist and one on my neck—and I was stunned by how far it carried. By the end of the evening, I could still catch wafts of it like a luxurious second layer. But when I pushed the limits (purely for science) and spritzed five times? It was almost too much. The scent lingered on my clothes even after a trip through the washer and dryer, and I found myself catching subtle hints of it on my pillow the next morning.

It’s also worth mentioning that, while the fragrance is versatile enough to wear year-round, it truly shines in cooler weather. In the fall and winter especially, the richness of the saffron and ambergris feels warm and cocooning—perfect for chilly evenings out. For that reason, I’d say it’s best suited for air-conditioned spaces in the summer; when the heat kicks up, the scent’s sweetness can feel a little heavier than intended.

The Extrait de Parfum: More Intense Than Its Predecessor

The Extrait (Red Bottle)

  • Best For: Cooler weather, evenings, or special occasions
  • Major Scent Difference: Adds creamy bitter almond for richness and velvety ambergris for a cozy finish
  • Longevity: 10+ hours 
  • Price: $475 for 2.4 ounces

The Eau (Clear Bottle)

  • Best For: Daytime, warmer weather, or casual wear
  • Major Scent Difference: Highlights floral jasmine and fruity apricot for a lighter finish
  • Longevity: 6+ hours 
  • Price: $335 for 2.4 ounces

Maison Francis Kurkdjian

Both versions of Baccarat Rouge 540 share the same luxurious DNA, but they offer slightly different experiences—something I know firsthand. Thanks to my mother, I’ve been sneaking sprays of her Eau de Parfum for years. So now, with my own bottle of the Extrait, I can finally compare them properly. 

While I wouldn’t say there's a major difference in the scent profile, the Extrait is undeniably the bolder of the two (as evidenced by its deep crimson bottle). This is because it has a higher concentration—around 20 to 40 percent fragrance oils compared to the Eau de Parfum’s 15 to 20 percent—making it richer, longer-lasting and more opulent. It also introduces Moroccan bitter almond notes, which add a creamy, nutty depth that feels indulgent and warm. The Eau de Parfum, meanwhile, leans lighter and airier—emphasizing the floral and fruity middle notes of Egyptian jasmine and apricot. It’s more translucent like its bottle, making it ideal for daytime wear or warmer weather.

Still, when it comes to longevity, the Extrait takes the win. It lasts more than 10 hours on my skin and even longer on fabrics, while the Eau fades after about six hours. Both are stunning, but the Extrait feels like a splurge-worthy upgrade for anyone who wants something deeper, richer and longer-lasting. The Eau is versatile and elegant, perfect for daytime or warmer months, but the Extrait wraps you in a cashmere blanket—better for cooler evenings or special occasions. (That said, the Extrait de Parfum reflects its heightened concentration and added ingredients with a 2.4-ounce bottle retailing for $475 compared to the Eau de Parfum’s $335.)

The Bottom Line: Is it Worth the Splurge?

Maison Francis Kurkdjian

If my detailed description of the Extrait should tell you anything, it’s more than just a fragrance—it’s a sensory journey. Between the saffron, bitter almond, Egyptian jasmine, ambergris, and cashmeran, everything comes together for a bold yet balanced finish that’s as lavish as it is irresistibly warm. And it lasts all day—and then some. That said, it’s not without its caveats. Starting at $295 for just 1.2 ounces—and going up to as much as $945 for 6.8 ounces—it’s an investment. Plus, its boldness means it’s better suited for cooler weather or evenings when you want to make an impact. While I love how it clings to my clothes and lasts for hours, I wouldn’t call it an everyday fragrance; it’s more of a “special occasion” scent that commands attention. 


Still, I’d say if you’re a fan of layered, warm perfumes that feel indulgent and sophisticated, the Extrait is absolutely worth the splurge. (Not to mention that two sprays go a long way, and I predict the 2.4-ounce size will last me years.) Yet, if you prefer something lighter or more versatile, the Eau de Parfum might be the smarter option. Either way, I have to admit: Baccarat Rouge 540 definitely proved why it’s the gold standard in luxury perfumery. I’ve totally bought into the hype.

Frequently Asked Questions

What Does Baccarat Rouge 540 Smell Like?

The Extrait de Parfum starts with a warm, luxurious mix of saffron and bitter almond that’s rich, slightly sweet, and totally captivating. As it settles, you’ll notice the Egyptian jasmine and a hint of fruity apricot, adding a bright, sunlit feel that’s impossible to ignore. Finally, the dry-down wraps you in a cozy, velvety warmth with ambergris and cashmeran, giving it a salty, musky edge that feels like snuggling up in a cashmere blanket. It’s bold yet balanced, and the kind of scent that stays with you long after you’ve left the room.

Why Is Baccarat Rouge So Expensive?

 Starting at $295 for the 1.2-ounce size—and going up to $945 for the 6.8-ounce size—it’s undeniably a splurge. But this is because it’s made with some of the rarest, most luxurious ingredients in perfumery. Take saffron, for example—it’s nicknamed “red gold” because harvesting its delicate threads is so labor-intensive. Then there’s Egyptian jasmine grandiflorum, which has to be hand-picked at sunrise to capture its fruity-floral complexity. Ambergris, another key ingredient, comes from the ocean and adds a warm, salty richness that makes the scent last for hours. On top of that, you’re paying for the artistry, iconic bottle design, and prestige of Maison Francis Kurkdjian.

Is Baccarat Rouge a Feminine Scent?

IMO, the Extrait de Parfum feels unisex, though I could see how it leans ‘feminine’ if you equate that with sweetness. The Extrait de Parfum’s creamy almond and velvety dry-down add a cozy, slightly sweeter finish, while the Eau de Parfum’s emphasis on fresher floral and fruity notes leans lighter. Still, if you gravitate toward rich, bold scents this fragrance adapts effortlessly to its wearer, making it a universal classic.

What Is the Difference Between the Two Baccarat Rouge 540?

The biggest difference between the two lies in their intensity and feel. The Extrait de Parfum has Moroccan bitter almond, which gives it a creamy, nutty richness and a cozier dry-down—perfect for cooler weather or special evenings. The Eau de Parfum, on the other hand, leans into lighter floral and fruity notes like Egyptian jasmine and apricot. It feels fresher and more radiant, like a sunlit breeze. Both are luxurious and incredibly long-lasting, but while the Extrait wraps you in velvety warmth, the Eau de Parfum sparkles with an airy brightness that’s ideal for daytime.


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