In a sea of haircare brands, it’s hard to stand out, but Kristin Ess’ robust line of products has quickly become a go-to for many of our best-coiffed (and most discerning) friends. Think: Salon quality formulas and elevated packaging that you’ll be happy to see in your shower—all at Target prices.
As of this morning, she’s added 25 new products to her line—including a curl collection, five new shades of hair gloss and a titanium 2-inch curling iron that gives you the perfect barely-there bend she’s known for creating on her celebrity clients. And in celebration of the new launches, we hopped on the phone with her to answer some of your biggest hair questions.