It’s a big year for the Swoosh. Earlier this month, Nike announced the launch of its first-ever maternity athletic apparel line: Nike (M).
According to the fitness brand, this much-needed (like, seriously, it’s about time) project was three years in the making. The moms and moms-to-be of the Nike design team spent over a year perfecting the fit foundation for the line. With the help of 30 athletes who were either pregnant or post-partum (as well as 150,000 body scans of women from around the world), Nike tested 70 materials till they found the nine palettes and four styles worthy of making the cut. Their goal? To create something that could be there for all stages of a woman’s athletic life, including motherhood.
“Our inspiration for this collection was fueled by what we heard from women of all body shapes, across sports, throughout the different stages of their lives, as well as our desire to serve them more thoughtfully,” the press release says. “We believe that through a more inclusive approach to design, we’re able to remove barriers that stand in the way of healthy lifestyles. Motherhood should be the start of a new stage—not a stop—in a woman’s sport journey.” Amen, Nike. Now, on to the good stuff...
The four styles included in the Nike (M) collection are intended to be your everyday workout essentials: the Swoosh Bra, the Pull Over, the Tank and the One Tight. Oh, and did we mention they’re all sustainably made using recycled materials? I know, we’re excited too. Keep reading for more info on each new piece (all modeled by elite and everyday athletes), then head over to nike.com to shop all your favorites.
