Millennials, it’s baaaccck…powder pink, that is. Did you think I was going to say millennial pink? Well, you’re not far off. It’s a soft and delicate hue reminiscent of that beloved color trend, but with a subtle twist. The color looks just as you’d imagine—powdery, almost as if you've blended your ballet pink eyeshadow palette and OPI Bubble Bath nail polish into one perfect shade. And after last summer's bold embrace of vibrant Barbiecore pinks, this spring, I’m seeing a shift toward a more subdued, sweet and softer shade, much like millennial pink. Is Glinda from Wicked to thank for this resurgence, with her array of pink outfits? Maybe. Or perhaps it’s designers like Miu Miu, Chanel and Brandon Maxwell, who introduced powder pink in their Spring/Summer 2025 collections with elegant dresses, skirts, and more.
Millennials Will Be Thrilled to Know This Color Is Trending for Spring
And no, it’s not butter yellow
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After seasons of bolder, more vibrant palettes, the soothing and versatile nature of powder pink is becoming impossible to resist—especially as spring rolls around, flowers start blooming and the temperatures rise. Perhaps people love that powder pink is happy, feminine and almost as easy to wear as white. Even better, this pink trend is already popping up in new collections at popular retailers. So, I’ve rounded up a few of my favorite powder pink pieces to shop so you can embrace the color in your wardrobe.
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1. J.Crew Carolina Flare Pants
J.Crew
With these polished flared pants from J.Crew, you’ll be able to rock the powder pink color trend in the office this summer. They’re made from a breathable stretch linen and feature a classic trouser design that’s super sleek despite its relaxed fabric—but don’t just take my word for it. One buyer says, “The linen is high quality, and the high waist is modern.”
Fast Facts
- Size Range: 00 to 24
2. Tory Burch Leather Mini Miller Crossbody Bag
Tory Burch
For small doses of powder pink, opt for an adorable accessory like this mini leather bag from Tory Burch. Despite its small size, it boasts two zippered compartments to store (and organize) all your small essentials, plus a back slit pocket in the interior. It comes with both a dust bag that’ll come in handy for traveling and a removable strap, so try wearing it as a small tote when you’re not rocking it as a crossbody.
Fast Facts
- Size Range: one size
3. Zara Satin Effect Midi Skirt
Zara
Copy Brandon Maxwell’s Spring/Summer Collection for less with this satin midi skirt from Zara. Its silky appearance looks just as fluid as some of the designer’s runway pieces, and it has an elastic waistband that’ll make it super-stretchy and oh-so comfortable.
Fast Facts
- Size Range: XS to XXL
4. ASTR the Label Tweed Crop Jacket
ASTR the Label
Here’s a cropped lady jacket to scratch your Chanel itch in all its powder pink glory. The tweed fabric gives it an elevated feel and look, as does the collarless design and crested buttons. The cropped hem is meant to fall at the middle of the waist, so it’ll look great with any high-waist bottom, from the matching tweed shorts to a pair of jeans.
Fast Facts
- Size Range: XS to XL
“[I] absolutely love this shirt paired with pleated pants,” writes one Madewell buyer. “[It] gives a very European-chic look with the dolman sleeves rolled up.” Think of this Madewell piece as a relaxed take on the Oxford button-ups you wear to work during the week. “The fabric has some comfort and a touch of warmth like a flannel, but it is thin enough to tuck in with ease,” she adds.
Fast Facts
- Size Range: XXS to XXL
6. Rothy’s The Square Mary Jane Flats
Rothy’s
Want comfortable flats that won’t give you blisters after one wear? Look no further than these Mary Jane Rothy’s flats. They’re machine washable, bendable (so you can literally stuff them into the crevices of your suitcase) and just so darn cute, especially in this ballet pink.
Fast Facts
- Size Range: 5 to 13
7. Bardot x Revolve Aradia Maxi Dress
Bardot
This is your sign to wear powder pink to that wedding you have coming up. It has a few wow factors that really turn up the heat and make it anything but a basic slip dress, like that red rosette embellishment, halter tie closure, low back and sexy side slit. It’s a dress you’ll be able to wear well into the summer season.
Fast Facts
- Size Range: 2 to 12
Psst: Everyone’s favorite (including PureWow editors) Colette pants come in a perfect pink colorway. IYDK, the best-sellers are widely beloved for their flattering and tailored fit at the waist and wide-leg silhouette that doesn’t swallow petite frames whole. In fact, they’re available in four fits (standard, tall, petite and plus), so you can guarantee a bespoke feel.
Fast Facts
- Size Range: 23 to 34
Polène
Kate Middleton adores a Polène handbag, so what else is there to say, right? The royal-approved bag has a signature curvy design that’ll elevate any outfit. Not to mention, it’s made from a luxurious, certified Italian full-grain leather that’ll wear well over time and boasts hand stitching in the folds, which says a lot about its craftsmanship.
Fast Facts
- Size Range: one size
10. Abercrombie & Fitch Collarless Suiting Blazer
Abercrombie & Fitch
If you’ve been keeping up with the trends, then you’ll know that hourglass jackets like this Abercrombie & Fitch blazer are all the rage right now. Thanks to its cinched waist, it’ll look like it’s tailor-made for you. My favorite part—in addition to the modern, collarless design—is how the buttons end just below the belly button. It’ll look so great paired with high-waist bottoms, breaking up the jacket and adding dimension.
Fast Facts
- Size Range: XXS to XL
11. SNDYS x Revolve Button-Up August Top
SNDYS
I’m such a fan of anything SNDYS, and this button-up blouse is no exception. It’s a perfect mix between a cardigan and a top, giving you the best of both worlds when you want to look put together without sacrificing on comfort because of its knit fabric.
Fast Facts
- Size Range: XXS to XXL
Why not add a little formality to your powder pink collection with a skirt like this that’s embellished with stunning crystal appliqués? Yes, it’s on the pricier side, but its intricate design really makes it a luxurious keepsake for special occasions, but also for everyday wear if you choose.
Fast Facts
- Size Range: S to L
