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Eterneva's 'Living Diamonds' Are Truly One of a Kind—and PureWow Readers Can Get an Exclusive Discount

This jewelry is *so* special

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Eterneva Diamond: Diamond ring on hand with records
Eterneva

If you've been looking for a way to keep your loved ones close to you always, you're not alone. To commemorate both love and loss, folks (including celebs like Amanda Kloots) are turning to innovative jewelry brand Eterneva to create meaningful, high-quality, lab-grown diamonds that will make you think of your person every time your gem catches the light. The one-of-a-kind diamonds from Eterneva are made from organic material and are turned into some seriously stunning jewelry that will be totally unique to you—and I scored you an exclusive discount on the welcome kit (just enter code PUREWOW10 for 10 percent off at checkout) to get the process started.

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Eterneva

Eterneva's living diamonds are created by extracting carbon found in your loved one's hair (or even your pet's fur)—just enough that you could pull from a hairbrush—and placing it through a heated, pressurized process that turns it into a shining diamond in the cut, color and size of your choice. The diamonds can then be placed in a variety of settings like rings (including wedding rings, as shown in the TikTok video below), pendant necklaces and earrings (you can check out a gallery of some of the brand's previous designs here, if you need some inspo). Alternatively, if you wish to create a memorial diamond to honor a loved one who has passed, Eterneva can complete the process using ashes.

The diamonds are pretty pricey, but considering you're getting a one-of-a-kind piece that will last a lifetime, it's understandable why. Buyers agree they're completely worth the investment, too, as this reviewer shared: "Every little detail was taken care of perfectly. I can confidently say this was one of the best decisions I've made." But just so you know, the prices range between $3,499 for a 0.25 carat diamond and go up to $75,000 for a 5 carat diamond. A classic 10k gold setting is included, but you can also choose to create something custom, and a $300 credit will be applied to it. Personalized engraving is included, so you can really make your piece something special.

Eterneva

All of that considered, if you've been searching for a truly unique piece of jewelry, or perhaps a Mother's Day gift she'll treasure forever, Eterneva is definitely worth checking out. And if you do, don't forget to use code PUREWOW10 when you pick up your welcome kit to save 10 percent.


natalie bio photo e1692204716113

Assistant Commerce Editor

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

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