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Beauty

Discover trending haircuts & color ideas, makeup & skincare recommendations, nail designs and more


Editors

about face matte fluid eye paint review chelsea candelario

Chelsea Candelario

Beauty and Cultures Editor

  • Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
  • Over 5 years of experience as a Beauty Editor
  • Studied journalism with a minor in creative writing at SUNY New Paltz
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by Jael Rucker

I Found a Really Good Deal on StriVectin's Face and Neck Tightening Creams, So I'll Just Be Over Here, Bathing in 'Em

by Greta Heggeness

Reese Witherspoon Secretly Dropped Her Holiday Gift Guide for 2024, and You're Going to Want *Everything*

by Chelsea Candelario

I Predict *This* Will Be the Color for 2025—and It's 100% Taylor Swift Coded

by Chelsea Candelario

What Is Irish Hair (& Why Is It All Over TikTok Right Now)?

by Brianna Lapolla

The 10 Best Beauty Subscription Boxes, Tested and Reviewed by PureWow Editors

by Destinee Scott

PSA: Revolve Just Dropped a Surprise 1-Day Sale, and These 10 Winter Steals Are Calling Your Name

by Chelsea Candelario

I'm Making Space for the Butterfly Haircut in 2025. Here's Why It's *Still* the Hottest Hair Trend

by Destinee Scott

I Found a Rare Deal on the Shark FlexStyle Styling System, Just in Time to Give You the Best Holiday Hair Days

by Delia Curtis

Rihanna Revealed the Two Products She Uses to Get the Perfect Red Lip

by Jael Rucker

Get Your Card Ready: I Found a Tarte Shape Tape Concealer Sale and Trust Me, You Don't Want to Miss It

by Chelsea Candelario

48 Holiday Hairstyles to Rock All Season Long, from Voluminous Curls to Party Ponytails

by Greta Heggeness

Taylor Swift Channels Her Sporty Side with New Hairstyle at Chiefs Game

Our Beauty Editors Have Tried a Million Lip Products—Here’s One That’s Topping Their List of Favorites

by Destinee Scott

The 65 Best Leftover Cyber Monday Deals to Score ASAP, According to a Sales and Deals Editor Who Literally Shops for a Living

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