Beauty

From makeup and skincare recommendations to trending haircuts, nail designs and more

Editors' Picks

SPRING TRENDS

Wearable ways to amplify your look, from head to freshly-painted to

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Editors

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Chelsea
Candelario
Beauty and Cultures Editor

Denny Keeler/Getty Images

beauty / Dara Katz

TikTok Is Begging Millennials to Stop Doing This When Applying Their Makeup

Remember the smile trick?

The Latest

Beauty

Editors' Picks

Bye Bye Bixie: The Curtain Bob Is Taking Over

7 Ways for Petites to Look Taller in Pictures, According to a 5'1" Editor and a Professional Photographer

Tubular! The Mall Bangs Are Back and Gen X Is Here for It (Or Not)

I Tried TikTok’s Red Lipstick Theory and It Brought Me Closer to My Culture

Is MFK’s Baccarat Rouge 540 Really Worth the Splurge? The Extrait de Parfum, Reviewed

TikTok Is Fixated on the ‘Accutane Nose,’ So I Asked a Dermatologist If It’s Real or Not

7 Makeup Tips for Women in Their 50s, According to Makeup Artists and a Lazy 50+ Beauty Editor

SPRING TRENDS

58 Black-Owned Haircare Brands to Shop Before Your Next Wash Day

Cherry Cola, Vinyl Espresso & 14 More Trendy Spring Hair Colors to Usher in the New Season

8 Nail Trends That Are Sure to Blossom This Spring

Texan Hair, Old Money Bob and 9 Other Spring Hair Trends That Are Going to be Everywhere

Mark My Words: This ’90s Hairstyle Is Going to Rule 2025

ATTN ’90s Girlies: The C-Cut Hairstyle Is 2025’s Answer to The Rachel

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The 30 Best Haircuts for Gray Hair

Should We Be Using Batana Oil for Hair Growth?

10 Foolproof Solo Poses for Pictures, So You Always Get a Great Shot

The 11 Best Red Light Therapy Masks in 2025, Tested & Vetted by Editors

The 11 Best Body Washes for Sensitive Skin, Vetted by Editors

Editors

ChelseaCandelario

Beauty and Cultures Editor

TikTok Is Begging Millennials to Stop Doing *This* When Applying Their Makeup

The Latest

I Tried Rihanna’s $275 Signature Scent, and Now I Understand Why Everyone Says She Smells Like Heaven

The Amazon Big Spring Sale Is Around the Corner, But You Can Score These 26 Early Deals Right Now

Here Are the 8 Best Cream Blushes, Tested and Reviewed by Editors

AliExpress Has a Major Sale Going on RN and We’re Shopping Everything from Beauty Must-Haves to Kitchen Supplies

What Is 3C Hair? Here's a Complete Guide to the Coily Hair Type

7 Things Stylists Are Begging You to Stop Doing If You Have Thin Hair

The 67 Best Sales to Shop 'Til You Drop This Weekend, From Everlane to Pottery Barn

15 Beauty Tricks That Stand the Test of Time

A Beauty Editor's 15 Best Beauty Buys From the Past 15 Years

15 Years of PureWow

Zendaya Proves 2023's Hottest Haircut is Back for 2025

Is the Viral Ouai Curl Cream Worth It? Two Editors Test It Out

The '90s Called, and It Wants *This* Deal on Clinique's Iconic Black Honey Lipstick

These 3 Bath & Body Works Retired Scents Are Back on Shelves

A Rose Perfume Aficionado’s Review of Tom Ford Rose Exposed

The Ulta 21 Days of Beauty Sale Is Back—Shop the Best Deals of the Week

Is ‘Unrecognizable Makeup’ the New Clean Girl Aesthetic?

My Foolproof Hack for Getting the Perfect Photo from a Stranger

Your Guide to Soap Nails, the Buzzy Mani Trend of 2025

Can the "White Nail" Theory Really Impact Your Love Life?

Chelsea
Candelario

TikTok Is Begging Millennials to Stop Doing This When Applying Their Makeup

The '90s Called, and It Wants This Deal on Clinique's Iconic Black Honey Lipstick