7 Trends That Will Be Everywhere This Spring

In what appears to be a natural evolution of the glass skin and dewy dumpling era, butter skin is here. There were plenty of examples on the Oscars red carpet, where stars ranging from Elle Fanning to Best Actress winner Mikey Madison came with soft glam and a satin skin finish. This look is all about tinted moisturizers, facial sprays, cream blushes and bronzers and liquid eyeshadow for a look that’s less about reflective, high-wattage shine and more about a demure, natural skin finish. This spring, expect to see skincare routines on steroids, with an emphasis on nourishing moisturizers and hydrating makeup to fill in the gaps. (Because despite the “unrecognizable makeup” trend, no-makeup makeup is still here to play—just with that elevated satin finish.)

“Belt bag details are primed to be a big trend this spring,” declares PureWow Associate Fashion Commerce Editor Stephanie Meraz. “This isn’t anything new for iconic styles like the Hèrmes Birkin and Saint Laurent Manhattan. But I’m also seeing edgier styles with bigger, louder accessories.” In her spring handbag predictions, Meraz cited Tibi and L.L.Bean’s belted tote bag collab as a harbinger for the season to come. Take a gander at any of the street style snaps from fashion week (examples one, two, three and four), and you’ll notice embellished bags are definitely coming to a fashion account near you.  

You may remember this trend from the early aughts. And it’s ba-aaaack. Late last year, Jimmy John’s debuted a “picklewich” (which replaces your quintessential bread with a gargantuan kosher pickle) and Goldfish added spicy dill crackers to their lineup. This year, Cheetos launched a Flammin Hot Dill Pickle flavor and Molly Baz, of Bon Appetit fame, released a gourmet mayonnaise brand, Ayoh!, with a dill pickle spread. Even Pinterest named the humble preserved vegetable a 2025 trend, meaning it’s safe to say we’ll be steeped in the brine for the coming months—if not the rest of the year. Gen Z fervor shows no signs of slowing, and many have gotten creative with their Cheetos, specifically, whipping up pickle-fied concoctions from “chickels” (cheese-covered pickles) rolled in Flammin’ Hot Cheetos to Cheeto-dusted pickle spears.

Per PureWow Associate Lifestyle Editor Sydney Meister, Old World Maximalism is set to barrel through our living rooms as the weather warms. In her reporting, she notes that 33 percent of designers cite “maximalism as their leading aesthetic for 2025, tying with eclecticism.” What does Old World Maximalism mean? Meister points to Renaissance mural-inspired wallpaper and tapestries, which people are installing in living rooms and bathrooms, as well as Murano glass chandeliers and moody color palettes that evoke the European salon. And both luxury and mass retailers have gotten on board, with new offerings from Tempaper & Co., John Derian and Magnolia, among others. “The mood is grandeur,” Meister says, “but it’s curated.”

If anything is certain, it’s that everyone loves a dose of nostalgia. The newest blast from the past involves the way we experience travel, with Amtrak reporting record ticket sales and Google noting an upsurge in searches for train travel. Indeed, as we move through 2025, there are now a slew of railways that evoke the charm of Wes Anderson’s The Darjeeling Limited, including a luxe Venice Simplon-Orient-Express that crosses the European continent from Amsterdam to Istanbul and the Rocky Mountaineer serving jaw-dropping scenery on its Moab-Denver, Vancouver-Jasper and Vancouver-Banff routes. Particularly as air travel continues to feel fraught, expect those in the know to take to the rails.

ICYMI: NAD+ stands for nicotinamide adenine dinucleotide, and search interest is at an all-time high per Google Trends. As explained in this 2021 study, NAD+ is supposedly a new step in cellular regenerative medicine, said to have the ability to manage external signs of aging. PureWow Senior Editor Dana Dickey says it used to be “the $500–per-session drip-therapy-only peptide supplement that celebs like Hailey Bieber, Jennifer Anniston, and Kendall Jenner [could afford],” but notes that “now it’s being sold in skincare and as a drink.” Recent launches including Happy Aging, which debuted a NAD+ drink late last year and Numbuzin’s No.9 NAD+ topical face essence which launched at the beginning of 2025. Both are making the previously injection-only treatment more approachable, though as to if they work…that’s still debatable.

Halloween is coming early this year, with PureWow Associate News & Entertainment Editor Nakeisha Campbell telling me that 2025’s answer to the vampire is…the Zombie! Indeed, The Walking Dead franchise has three new spinoffs starting with season 2 of The Walking Dead: Dead City, which premiers May 4. And that’s in addition to the new season of The Last of Us, which premiers on April 15 on HBO and the just-released We Bury the Dead staring Daisy Ridley, about a “body retrieval unit” in post-apocalyptic Australia.