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The Ulta 21 Days of Beauty Sale Is Back—Shop the Best Deals of the Week

It's the sale you've been waiting for

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A few of the best deals up for grabs during the Ulta 21 Days of Beauty Sale in 2025.
Ulta/Design for PureWow

On your last set of Peter Thomas Roth 24K gold eye patches ($75; $38)? Dying to try the Lancome Lash Idôle mascara ($30; $15) that has more than 14,000 5-star reviews on Ulta alone? Whichever beauty must-have is calling your name, you'll have the chance to score it for a steal during the Ulta 21 Days of Beauty Sale. Running from March 7 through March 27, with new deals on buzzy beauty products *daily,* it's your perfect excuse to shop until you drop—or at least until your vanity is restocked. But you'll have to mark your calendars if you want to score 50 percent off your wish list buys, because per usual, the deals only last for 24 hours on specific days.

For instance, if you want to get your hands (uh, lips) on the viral MAC Squirt plumping lip gloss for as low as $13 (from $26), you should set a reminder on March 12, which is when it'll be on sale. However, if the Peace Out Redness reducing + clarifying facial mist ($28; $14) is all you want, mark your calendar for March 16. Catch my drift? If you answered yes, you're ready to shop the sale. But just in case you have no clue where to start, I've rounded up eight of the best beauty steals to shop *this* week, so go ahead and get your cart ready!

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On Sale March 10

Whether you're hunting for lash and brow products or can't resist a deal on Grande Cosmetics, you should know that this set—featuring the editor-approved GrandeLASH-MD lash enhancing serum—will be half off on March 10 (and March 10 only)! Not only did it make one former PureWow editor's lashes look longer and thicker in just weeks, but the travel-size tube should last you up to six months, depending on how much you use it (although you should start noticing results within four weeks). But this set doesn't just come with the brand's lash serum. You'll also get an *eight week* supply of the GrandeBROW Brow enhancing serum, which has a stamp of approval from PureWow's very own Beauty and Cultures Editor Chelsea Candelario as well as travel-size GrandeFANATIC mascara (all for less than $30, may I add).

On Sale March 11

This Fresh Lotus Youth Preserve moisturizer will probably fly off the shelves when it goes on sale for $30, and you don't have to ask me why. According to buyers, the lightweight antioxidant moisturizer has a cloud-like texture and cooling feel that makes for the most "delightful application." Just so you know, it's formulated with super lotus, star fruit leaf extract, polyglutamic acid and vitamin E, which together have the sole mission of smoothing texture (including the look of fine lines), boosting radiance and delivering hydration for up to 24 hours. But that's not all; the formula also creates a smooth canvas for makeup, which makes it more than just a moisturizer, but also a primer.

On Sale March 12

This MAC lip gloss is said to nourish and condition your pout while delivering a plumping effect, but does it live up to the hype? One reviewer certainly thinks so. "The gloss stick not only adds a lovely shine to my lips but also creates a subtle plumping effect, giving them a fuller appearance," they share, adding that one of the major benefits of owning this product is the convenience. "The gloss stick comes in a sleek and compact design, making it easy to carry in my purse or pocket," they explain. "Its twist-up format eliminates the need for sharpening, making it hassle-free for on-the-go touch-ups." That said, you might want to stock up on the non-sticky lip gloss that will leave a gorgeous translucent color and shine on your lips this spring and beyond.

On Sale March 13

Everyone talks about the Peter Thomas Roth Instant FIRMx eye temporary eye tightener, but I'm here to put you on to the brand's 24K gold eye patches, which have a secret—but *massive*—cult following. Packing a lavish punch of 24K gold and colloidal gold, these under-eye patches can potentially lift and firm the area in just ten minutes. Moreover, ingredients like hyaluronic acid and caffeine are purported to help deliver hydration and reduce puffiness. And unlike other under-eye patches, which don't have visible results, these minimize (and in some cases totally eliminate) dark circles at lightening speed. So, if you're thinking about skipping this deal, think again.

On Sale March 14

There's no question whether you should secure this must-have mascara for 50 percent off. But in case you're on the fence, listen up: Its silicone- and paraben-free formula with white tea extract is supposed to condition and care for lashes while providing an instant lift for an "open eye effect" that lasts up to 14 hours, per the brand. In other words, this mascara (which doesn't flake or smudge) doesn't just have the potential to make your lashes look fuller, but it should also protect them in the process. The fact that buyers say the application process is a piece of cake (thanks to 360 micro-size bristles) is just a cherry on top.

On Sale March 15

One major benefit of this color-correcting cream is that it provides a full coverage foundation and SPF 50, so you don't have to pile on a bunch of products. Other benefits include concealing the appearance of acne and dark spots, which is all I needed to hear to want to secure it for half off, especially with wedding season heading our way. Just take it from one buyer: "This is a game-changer! It provides impressive full coverage while still feeling lightweight and natural on the skin. The formula is hydrating and gives a beautiful, radiant finish—perfect for those with dry or combination skin. Plus, the added SPF 50 is a huge bonus for sun protection." They add that it blends effortlessly and wears well throughout the day, so what are you waiting for? Set a reminder so you don't miss this deal!

On Sale March 16

Looking for a product that can help reduce redness and soothe angry skin? You need this Peace Out pick. Hear me out: The facial mist (which can be spritzed on the skin throughout the day) has a hypochlorous acid blend, which can supposedly improve the appearance of dry skin while clarifying pores. But here's why one reviewer is obsessed: "It instantly cools and calms my skin, and the scent is so crisp and fresh that I actually look forward to using it. I caught myself spraying it about six times throughout the day—it's that satisfying." Sounds like a spring beauty must-have to me.


Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.