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Beauty

Discover trending haircuts & color ideas, makeup & skincare recommendations, nail designs and more


Editors

about face matte fluid eye paint review chelsea candelario

Chelsea Candelario

Beauty and Cultures Editor

  • Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
  • Over 5 years of experience as a Beauty Editor
  • Studied journalism with a minor in creative writing at SUNY New Paltz
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by Natalie LaBarbera

Make Room in Your Makeup Case—Merit Just Dropped *5* New Shades of Its Cult-Favorite Flush Balm

by Greta Heggeness

Salma Hayek Embraced Her Gray Hair at the Golden Globes (& I’m Totally On Board)

by Destinee Scott

Y'all, NuFACE's Body-Toning Device Is Designed to Tighten Skin from Arms to Abs—and It's More Than $130 Off RN

by Jael Rucker

PureWow Editors Have Spoken: These Are the 15 Products We're Most Excited About in 2025

by Destinee Scott

The Bath & Body Works Semi-Annual Sale Is Up to 75% Off—Here Are 7 Top-Selling (and *Smelling*) Products to Stock Up On

by Delia Curtis

Selena Gomez Wows with Close-up of Her Olive & June Mani (& Her Massive Engagement Ring) Before Golden Globes

by Chelsea Candelario

The French Crop Haircut Is Trending for Men, But Is It *Really* Universally Flattering? I Asked a Barber

by Chelsea Candelario

The Pageboy Haircut Is the Princess Diana-Approved Look for 2025, According to a Professional Hairstylist

by Marissa Wu

I Tested the $375 Parfums de Marly Palatine for a Week—Here Are My Honest Thoughts

by Jenny Jin

The 30 Best Haircuts for Gray Hair

by Natalie LaBarbera

PureWow Wrapped: Shop 12 of Our Readers' Most-Purchased Items of 2024

by Greta Heggeness

Jennifer Garner Makes Shocking Makeup Confession (and Shares Photo Evidence): ‘It’s So, So Bad’

by Marissa Wu

I’m a Photographer and Here Are My 3 Best Tips for Looking Good in Pictures (Plus 4 Rules for Avoiding Awkwardness)

by Marissa Wu

How to Look Better in Selfies, According to a Photographer

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