Princess Madeleine of Sweden just announced that she’s following in Meghan Markle’s footsteps.
This week, the Swedish royal, 42, made a major career announcement on her official Instagram account. Princess Madeleine revealed that she’s launching a brand-new skincare line, called MinLen, in partnership with Swiss brand Weleda.
Princess Madeleine shared a bright photo of herself that was taken by professional photographer Henning Ross. In the caption, she explained that MinLen will include natural products that are designed for all ages.
“I’m excited to share that I’m launching ‘MinLen’ a natural skincare line, developed in collaboration with Weleda, a global leader in certified natural skincare,” she wrote. “MinLen is the first natural, responsible, multi-generational skincare brand in Europe — created with the needs of both young and growing families in mind.”
Princess Madeleine continued, “Our product range will officially launch at the end of the summer and as this is a private initiative, I will use my name Madeleine Bernadotte in my work with MinLen. I look forward to sharing more with you very soon!”
Followers filled the comments section with supportive messages. One person wrote, “Congratulations! This is so amazing.” Another added, “What a great initiative! And wise to initiate a partnership with Weleda who is an old favorite!! Good luck!”
Princess Madeleine will follow in the footsteps of Markle, who also made a major career announcement earlier this year. The Duchess of Sussex revealed that she’s relaunching her lifestyle brand and renaming it As Ever.
Of course, they’re not the only royals to make moves in 2025. Zara Tindall recently announced that she’s the new brand ambassador of fashion brand Fairfax & Favor. Most recently, Princess Margaret’s grandson, Samuel Chatto, confirmed that his pottery will be featured in a new exhibition in Japan.
Wishing Princess Madeleine all the luck on her new endeavor.
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