From millennial pink to chili pepper red, color popularity comes and goes each passing year. But what will 2020 bring? Well, the Pantone Color Institute just selected their Color of the Year and it’s surprisingly basic.
Laurie Pressman, vice president of the Pantone Color Institute, announced earlier this week that Classic Blue, a hue akin to the sky at dusk, is the color of 2020. So, what does that mean for your wardrobe? We spoke with Ryen Anderson, Stitch Fix’s color expert, for some insight.
“After reviewing several years’ worth of Stitch Fix color data, I found some interesting patterns in clients’ color preferences. Particularly noteworthy is that the Pantone Color of the Year tends to have a big spike in style scores and sales about nine to 12 months before the color is even released.”
Yep, Anderson and his team saw this coming and have “seen style scores for colors like marine, cobalt, deep teal, and true-blue rise over the last year.”