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*This* Product Is the Secret to That ‘No-Makeup’ Glow

gwyneth paltrow glowing skin

We have a bone to pick with the no-makeup makeup trend. For starters: Very few women who claim to be makeup-free actually are. (Mascara still counts, people!)

But we may have found the key to a lit-from-within glow that’s actually achieved with just one product. Here comes the weird part: It’s hot pink.

Yep, according to Goop beauty director Jean Godfrey-June, all you need to achieve that sun-kissed, natural look is to swipe a bit of sheer hot pink balm, like Olio E Osso Balm in No 2 French Melon, on the apples of your cheeks. It’s way less alarming IRL than it is in the package and adds a slight dewy glow while still allowing for an au naturel vibe.

Bonus: It’ll keep your cheeks from getting chapped.


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Writer

Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of professional experience to use on a freelance basis. When she's not typing away, you can find her somewhere in Europe or at home catering to her dog, King Louis.