Beauty trends come and go, from TrapTox to perfume layering and butterfly haircuts. But here’s a trend we think is here to stay: puppy eyeliner, a nearly-cartoonish, incredibly cute look that accentuates the natural curve of the eyes, which makes them look larger, and, therefore, irresistible. Here, we spoke with makeup artist and entrepreneur Jenny Patinkin on what defines the technique. She also walks us through a puppy eye makeup tutorial in four simple steps.
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