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PureWow Editors Have Tested Hundreds of Products This Year, and These Are 30 Worth Buying

They're the best of the best

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PureWow/Rest/Merit/Amazon/Anthropologie

When PureWow editors aren't scoping out the top shows and movies to watch, whipping up the best holiday desserts or scouring the internet for can't-miss fashion sales, we're testing products. Yep, on the search to always find you the best of the best, we spend time testing *hundreds* of products every year to find out what's worth it (and what's not). And while I could go on for days about some of the faves I've found this year, I, along with my fellow editors, narrowed our picks to 30 of the top products we tested in 2024—find them all below.

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Not one or two, but *three* PureWow editors (including myself, Senior Editor Dana Dickey and Editor-in-Chief Jillian Quint) tested Anthropologie's best-selling Colette pants and, spoiler: We're huge fans. I personally love how versatile the pants are and their stretchy, comfy fabric that I don't mind wearing all day. Plus, Quint says, "The Colettes are my secret weapon, because they appear high-waisted (but actually come up to just below my belly button) and, thanks to a 24” inseam in the petite sizing, hit right above my ankle." Meanwhile, Dickey adores the pants for their lightweight fabric that works any time of year.

"Honestly, I haven’t used any other fragrance since I reviewed [this Merit perfume] and am actually dreading the day when I run out," says PureWow Editorial Assistant Courtney Mason. In her review, she also explains, "Since its release on Oct. 22, the perfume has already garnered hundreds of five-star reviews, with shoppers claiming it as the scent of the season, due to its modern take on blending floral and musky notes...Upon my first sniff, those pear and bergamot notes came in bright and sharp with the soft notes of violet and jasmine revealing themselves as it began to dry—and the dry down is where it's really at. When it finally settles, you’re left with a powdery aroma of vanilla and musk that lingers on your person for hours." OK, I'll be adding a bottle to my cart now.

Stephanie Meraz, PureWow Associate Fashion Commerce Editor, says she reaches for this Soma bra daily, which she and three other editors put to the test. All four raved about its fit, so you know it's good. Meraz explains, "I’ve worn my Soma vanishing bra everyday—SERIOUSLY. It’s like a second skin and feels extremely soft on. I often forget that I’m wearing it." A bra that doesn't dig in or scratch? Sign me up.

It's not often I find jewelry I never want to take off, but that's certainly the case with this pretty Mejuri ring that I've worn *every single day* since I took it out of the box this past summer. It's made of gold vermeil, so it doesn't tarnish even though I don't take it off when I wash my hands or shower. And, honestly, at less than $80, I think it's more than worth it's price.

PureWow VP of Editorial Candace Davison adores the Nex playground system for keeping families active during the winter months. In her full review of the product, she shares, "It would definitely be a lifesaver on rainy days and snow days, when you can’t go outside but you desperately need your kids to burn off some energy. Also, thanks to its small size, you can easily unplug it and take it with you to a friend or relative’s house, then log in with your Play Pass to keep the fun going wherever you are." She also calls out the NexGym Fitness feature that adults will appreciate for quick at-home workout routines—so this is a win for the whole fam.

"There's just something so wonderfully rustic and 'hygge' about cable-knit designs, especially when it comes to this throw blanket from Brooklinen," says PureWow Senior Commerce Editor Stephanie Maida. "It's basically a sweater for my bed, and it's just as cozy to wrap up in—I would know, since I've been doing it every night since the temps dropped!" Besides its totally cozy look, the machine-washable blanket's also marked down by more than $30 during the brand's Black Friday sale, so there's no better time to pick one up for yourself.

Sydney Meister, PureWow Associate Editor, had *so many* good things to say about the Hisense CanvasTV she tested this year. "This TV makes you feel like you’re sitting front row at AMC," she says. "And then, of course, there’s Art Mode—hands down, my favorite feature. When the TV is off, it transforms into a curated digital art display that could rival a gallery in Chelsea." If you're as intrigued as I am, you can read her full review here.

Meister also raves over this priming moisturizer from PureWow reader-favorite skincare brand, Augustinus Bader. "TBH, before trying this Cell Rejuvenating Priming Moisturizer, I thought makeup primer was a scam. No more. This formula is worth every penny...it’s a lightweight primer-meets-moisturizer that immediately minimizes my pores and dark spots. Even better; you can wear it on its own for a subtle glow. (I layer it on top of my daily moisturizer, and I’ve noticed visibly smoother skin with no breakouts)," she explains.

A fave of Marissa Wu, PureWow SEO editor, this smart curling iron is award-winning for a reason. Wu shares, "Over the past year, I have been playing with my hair more as it's grown out, and despite having five hair curling apparatuses in my apartment, I keep coming back to this [one. I] love the touchbar, all the customization options—[plus the fact that it] heats up in a jiffy."

I've tested a couple of pairs of Hoka sneakers this year, but the Rincon 4 model is a definite favorite. The shoes feature a cushy-yet-supportive footbed that my nearly flat feet definitely appreciate. But one thing I wasn't expecting was that, when I switched to walking my dog daily in these shoes, a substantial amount of my back pain that I'd usually experience after long walks was relieved. Now I'm certainly not a doctor, so I can't say for sure that this was the cause, but I didn't change anything else about my daily routine. Even without considering that, though, these sneakers are a worthwhile buy for their lightweight design, comfy feel and durable construction alone.

Meraz also says she's relying on her Sheertex tights (which she did an in-depth review on earlier this year) to get her through the chilly winter months. "Now that the weather has changed, I’ve been wearing my Sheertex tights non-stop. They’re so durable, nice and high-waisted while also offering some compression. So, if you want to keep wearing trouser shorts or mini skirts in the winter, you’ll need a pair of these," she says. And, bonus, you can score them on sale now.

Sarah Stiefvater, PureWow Wellness Director, is a big fan of Loop's noise-blocking earplugs. "I've recommended these Loop sleep earplugs to anyone who will listen. They're comfortable to wear, they stay in all night and they block out SO much noise," she shares, and if that isn't enough to convince you already, you can check out her full review here.

This serum has quickly become my holy grail beauty product. While it's on the pricey side, the amount you get for the cost is *a lot,* especially considering I only need to use one to two pumps daily to notice a brightening effect. I usually apply it at night under a thicker moisturizer and can easily tell the difference in the morning between nights I use it and nights I don't. If you're looking for a more radiant complexion that doesn't require a ton of effort, do not skip this buy.

14. Peloton Tread

Peloton

While there's no denying the Peloton Tread is a serious splurge, PureWow Associate Sales and Deals Editor Destinee Scott says it's totally worth it. "IMO, the Peloton Tread is worth every penny, especially if you want to take your fitness to the next level from the comfort of your home. While it doesn't come cheap at nearly $3,000, the community and experience, featuring great music and excellent instructors (who are like your personal hype-beasts), make it priceless. Just to note, you will have to spring for the $44 per month All Access membership to get the full Peloton experience, but just think of it like this: You won't need to sign up for another gym membership that you're never gonna use again!," she wrote in her review of the product.

"I use this eye brow gel nearly everyday," says Abby Hepworth, PureWow Fashion Editor. "It has become my go-to item for when I don't want to put on any makeup but do want to sort of zhuzh up my face a bit. It really holds my brows in place all day long." At just $17, this one's a totally budget-friendly buy, too.

Hepworth also raves over these trouser pants from Aritzia that are not only comfortable, but can be worn a million different ways. "I wear my Aritzia Effortless pants at least once a week, often twice (and sometimes more than that). I have a low rise pair but it fits like a mid rise, and they are so comfortable. The loose fit, draped material and semi-structured silhouette strike an ideal balance between casual-cool and professional," she gushes.

Self-proclaimed pillow snob, PureWow Assistant Editor Delia Curtis, is obsessed with this adjustable find from Purple. "Over the past couple of months, I added the Purple DreamLayer pillow to my stack of bedding and it is to die for. The GelFlex grid helps to keep me cool (as a very hot sleeper!), and the layers of MicroAir foam are so delicate and spongey. I also love that I can adjust the height with removable inserts [and] avoid a sweating spell with the moisture-wicking Stretch Knit cover," they rave.

Another recommendation from Meister, she confirms this popular vacuum is truly worth investing in after thoroughly testing it. "Thanks to its lightweight build and convenient cordless design, the V15 is a life-saver for your arms and back...The cordless design also means you’re not tethered to an outlet, allowing you to clean anywhere without unplugging and re-plugging," she wrote. "I’d say the V15 is worth every penny if you’re looking to invest in a powerful cordless vacuum. Its laser-guided cleaning head, intelligent suction adjustment and HEPA filtration system set it apart from other vacuums on the market—and it outperformed when it came to hair shed and battery life. Not to mention that it comes with a two-year warranty, plus lifetime Dyson support for replacements and troubleshooting." And if you're looking to nab one for yourself, I'd suggest hopping on this sale that can save you $150 on it now.

Yes, this is a splurge. And, no, I won't be living without it now that I've introduced the Prime Renewing Pack to my skincare routine. This powerhouse product from luxury skincare brand, Maison Valmont, can be used either daily as a balancing treatment or as an express mask treatment to target wrinkles, signs of fatigue and skin radiance. I opt to use mine daily as a first skincare step, and I've noticed a *big* difference in the smoothness of my skin. A little goes a long way with this product, too. I only use about a pea-sized amount (if that), and it easily evenly spreads over my entire face. So even though it's a splurge, you're definitely getting your money's worth.

Maida also recommends these cozy slippers from beloved brand, Bombas. She raves, "As much as I enjoy fuzzy slippers, my feet don't exactly love the feeling of wearing 'shoes' around the house, so I inevitably end up relegating them to a space under my bed, never to be used again. But then I tried these Bombas gripper slippers—and boy have my tootsies changed their tune. They are more like socks in that they have a soft construction and allow your whole foot to slip in (so you can put them on once and keep 'em on all day), and they have just the right amount of padding at the sole to make them incredibly comfortable without feeling heavy. But it's really all about the cozy merino wool-blend outer and warm interior, both of which feel just as soft as they day I got them after multiple washes. Simply put, these have replaced both my winter socks and my house slippers, and I couldn't be more pleased."

Like me, Scott's also a huge fan of press-on nails for a quick, affordable at-home manicure that looks like it was done at a salon. In fact, she wrote a whole review on Olive & June's sets and says, "Thanks to these Olive & June press-on nails, I'm never going the salon again! They're super easy to apply (and remove) and stay on for up to two weeks. I wore them in Jamaica, and swam in the ocean, tanned, etc and none of them came off. You can also choose from a ton of classic and on-trend designs." Having tried a few sets from the brand myself, too, I can totally back her up—these press-ons are worth it.

"I sound like a broken record at this point," PureWow Beauty and Cultures Editor Chelsea Candelario admits, "but I love the Laneige lip sleeping mask. That's the one product that has been consistent in my skincare routine." Considering the mask, which comes in tons of flavors, including this limited-edition candy cane for the hoidays, has racked up more than 13,000 5-star reviews, she's hardly the only fan.

While I love to treat my pup to the occasional pupuccino (or, OK, maybe he gets one multiple times a week), this luxurious pet protection system from Tavo (a pet brand by the makers of Nuna) is about way more than just spoiling him. You can find my full review here, but what you really need to know is that this three-part system (which contains a car seat/carrier, base and stroller) has been tested to the highest safety standards and features details like side impact protection, True Lock installation, breathable mesh panels and so much more. Honestly, I think this system should be on every pet parent's radar.

"Though I’ve tried many different comforters over the years, I think that my favorite has got to be the Rest Evercool," Curtis also offers. "It’s on my bed 99 percent of the time and I only get a little bit sad when I have to pull it off to wash it. It’s moisture-wicking, cooling, absolutely perfect for hot sleepers...and soft and slightly silky to the touch. It’s also a favorite of Drew Barrymore!" I mean, what more could you ask for in a comforter?

What do I, Maida and Jennifer Garner have in common? If you guessed a love for SeaVees' sneakers, you'd be right. Maida and I both own the Acorn sneakers, which Garner and Kelly Rutherford (AKA Lily van der Woodsen herself) have also been has also been known to sport, and I can't say enough good things about them—from their lightweight feel to the unique color combos, they're all around a great shoe. Maida adds, "I’m obsessed with the retro vibe and thick sole that makes them so comfy to walk around in for hours at a time. Plus, they’re the one sneaker style I actually want to style with skirts and dresses."

According to Meraz, these retexturing body and face pads from Murad are a total lifesaver. "I’d be lost without my Murad body pads. They cleared up my bacne in weeks and really get the gunk, dead skin and build-up out of every pore. It’s so gross yet satisfying to see how dirty the pad gets after use." Wanna see just how effective this all-in-one treatment was? Read her detailed review (with photos!) here.

This stunning pendant necklace is another fave of Meister's she finds herself reaching for constantly. Here's why: "Handcrafted from recycled 14-karat solid gold and embedded with .11-carat diamonds, this egg-shaped pendant is hands-down the most splurge-worthy necklace I own. (I had a friend tell me she wanted to 'rip it off my neck' at brunch the other day because it’s so stunning.) Plus, as if its high-quality materials weren’t enough, the brand touts it as a “lucky talisman charm” that offers a dose of good luck when you need it most." A meaningful design *and* high-quality craftsmanship? Say no more.

Davison also swears by this hair mask for keeping her hair ultra-conditioned and smooth. "Fully Fyne makes the only hair mask that doesn't weigh down my baby fine, thin hair," she explains. "It gets out the toughest tangles, smooths my ends, and one jar lasts forever. No matter how many brands I test, I keep coming back to it."

Curtis also recommends these body care products from fragrance brand, Future Society for its totally unique scents. "They are originally a fragrance brand that concocts imagined scents based of of extinct flora. So essentially, they’re creating scent profiles that no one who’s alive has ever really smelled before...[These products] are great for lathering, and are incredibly hydrating and super moisturizing. You can double up on the scent with a lotion to let it linger even longer, but I’ve noticed that my skin smells divine even if I’m only using the body wash. My favorite of the three is Haunted Rose, which smells like strong wilted rose petals strewn across the forest floor. It’s floral and woody with a sharper edge than most rose perfumes."

Jael Rucker, PureWow Associate Commerce Strategist, upgraded her mattress to the Amerisleep A3 hybrid this year, and hasn't had any regrets. She says, "I've been getting excellent sleep and my mid-lower back issues are much improved. I feel more aligned in general and think it is totally worth the investment." She also shares in her review, "From my very first night sleeping on the mattress, I instantly felt a difference in my spinal alignment. That might sound a bit dramatic, but it’s the honest truth. I’m a side sleeper that puts all my weight on side, and with previous mattresses I’ve found my shoulders and sides hurting, as those specific mattresses were a bit too firm. I’ve been sleeping on the AS3 for three weeks, and I have not had any issues with shoulder, back or hip pain. My weight feels evenly distributed and decently supported."


natalie bio photo e1692204716113

Assistant Commerce Editor

  • Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
  • Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
  • Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.