ComScore

7 Beauty Products Oprah Swears By

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

What would Oprah do? It’s a question we often ask ourselves, whether we’re picking out a summer beach read or choosing a dress for an upcoming wedding. Luckily, she makes it easy on us with her annual roundup of favorite things, in which she includes everything from her go-to lip color to luxurious bubble bath. Between that massive list and a few gems spilled from her makeup artist, stealing her beauty looks has never been easier. Here are seven of Oprah’s favorite products.

7 Products That Help You on Your Way to Blake Lively’s Effortless Beach Waves


footnanny fresh linen hand and body soap lotion
Foot Nanny

1. Footnanny ‘fresh Linen’ Set

Leave it to Oprah to make the smell of clean sheets feel like a novelty. In one of her favorite things roundups, she said: “The linen scent of this shower gel, hand soap, and lotion reminds me of slipping between freshly laundered sheets.” Sign us up.

BUY NOW ($75)

tocca hand cream
Amazon

2. Tocca ‘cleopatra Crema Da Mano’ Luxe Hand Cream

Oprah said she loves giving these to her friends and family around the holidays, but she stocks up for herself, too (one for her bag, car and house). “These hand creams are rich, quick absorbing and deeply soothing,” she wrote in her gift guide.

carol s daughter green supreme hair and conditioner
Amazon

3. Carol’s Daughter Hair Care

A pioneer of natural hair care, this brand was relatively unknown when it was first featured on the Oprah Winfrey Show in 2002, where Oprah raved about how well the products worked. Fast forward and she still includes it in every beauty roundup as her favorite hair brand.

BUY ON AMAZON

caitlyn o wow foundation brush
Amazon

4. Cailyn O! ‘wow’ Brush

A popular product for beauty buffs, these makeup applicators can run you a pretty penny (upwards of $70, in fact). Leave it to Oprah to find us a budget-friendly option. “These [Cailyn O!] high-quality makeup brushes are a pleasure to use. They feel good in your hands and are just what you need to blend, blend, blend,” she wrote in her favorite things roundup.

lollia dream bubble bath
Amazon

5. Lollia Dream Bubble Bath

“Taking baths is my hobby, which means I’m never without my white tea and honeysuckle bubbles,” she writes in O Magazine. (A girl after our own heart.) “The bottle is almost as lovely as the relaxation inside.”

lancome metallic lip color
Macy’s

6. Lancôme ‘le Metallique’ Metallic Lip Lacquer

Although usually subtle with her makeup choices—with the notable exception of her role in A Wrinkle in Time—Oprah is known to add a pop of color to her lips. Oprah’s makeup artist Derrick Rutledge spilled her perfect pout secret: layers. He’ll start with a matte lipstick and top it with a metallic hue that adds depth to her lips.

anastasia beverly hills express brow kit
Mercari

7. Anastasia Beverly Hills Beauty Express For Brows And Eyes

Although we all know and love Anastasia now, Oprah introduced the world to her brow-making magic back in 2007 when she had a makeover live on the show. In the 11 years since, Oprah still touts Anastasia as her saving grace for all brow needs.

Additional reporting by Alexandra Hough


screen shot 2017 04 25 at 11 22 53 am 1

Blue jean baby, LA lady (NYC transplant)

An avid bargain hunter, SoulCycle-goer, and vacation-planner, Katie has somehow turned her online shopping addiction into a full-time job for PureWow.

beauty
/ Chelsea Candelario
Beauty Editor Here: This Is the One Nail Trend I’m Officially Done With
beauty
/ Chelsea Candelario
Clinique Is Cool Again. Here’s What I’m Buying
beauty
/ Destinee Scott
Sephora Spring Savings Event 2025: 30 Last-Minute Beauty Deals to Score Before Midnight
beauty
/ Marissa Wu
8 Items Every French Woman Has in Her Bathroom
beauty
/ Destinee Scott
Psst: The Viral Chanel Coco Mademoiselle Purse Spray Is Still Up for Grabs for Less Than $200 (I'm Shocked)
beauty
/ Chelsea Candelario
I Have Some Thoughts About TikTok's Controversial 'Morning Shed' Trend
beauty
/ Marissa Wu
What Does Collagen Do for Skin? A Dermatologist Explains
beauty
/ Delia Curtis
Is Tarte Shape Tape Better Than This $7 Dupe? We Tested Both Beauty Products with Original Photos
beauty
/ Chelsea Candelario
Can the NuFace FIX MicroWand *Really* Give Me a Face Lift in 3 Minutes? Let’s Find Out
beauty
/ Marissa Wu
HairTok Can’t Stop Talking About This Cult British Hairbrush
beauty
/ Destinee Scott
Excuse Me, But There's a Really Good Deal on the Upgraded Dyson Airwrap *and* Supersonic Right Now
beauty
/ Chelsea Candelario
Fellow Millennials, TikTok Is Urging You: Stop Doing This to Your Brows
beauty
/ Marissa Wu
Recession Brunette Is the Most 2025 Hair Trend to Come Out of 2025
beauty
/ Jael Rucker
ATTN Luxury Beauty Lovers: The Price on This Givenchy Irresistible Set Is (Almost) Too Good to Be True
beauty
The Secret to “Staying Power”? Our New Show with Kate Mackz and Maybelline Taps Female Athletes to Find Out
beauty
/ Chelsea Candelario
Anna Wintour Calling: The Prada Bob Is Spring’s Hottest Haircut
See More