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The One Concealer Tip We Wish We Knew Ten Years Ago

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We made a lot of questionable beauty decisions ten years ago (ahem, tanning beds and harsh soapy cleansers). But we'd argue that this concealer mistake is right up there with the worst of them.

We'll give it to you straight: You should be using a different concealer formula depending upon where you're applying it. Yep, really. Creams are better for blemishes as they’re less likely to wear off, while liquid concealer is best to use on under-eye areas because its lighter consistency won't cake and settle into fine lines as easily. So if you've ever wondered why your concealer wasn't doing the job it promised, this reason is likely the culprit.

Now that you know the facts, shop our favorite cream concealers (for blemishes) and liquid concealers (for dark circles).

You Might Be Using the Wrong Concealer On Your Blemishes



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Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of professional experience to use on a freelance basis. When she's not typing away, you can find her somewhere in Europe or at home catering to her dog, King Louis.