ComScore

6 Genius Makeup Tips for Women with Gray Hair

Small tweaks that can help make a big difference.

makeup tips for gray hair universal: a red carpet photo of screenwriter and producer Mara Brock Akil
Amy Sussman/Getty Images

Something that’s awesome: Gray hair is now widely accepted as chic. But if you’re letting your natural strands come through, it can also take some getting used to. That means it might be time to rethink your beauty routine and adjust your makeup to your new 'do.

Don't stress though. We're not talking about a complete overhaul here—a few small adjustments can go a long way. Ahead, six simple makeup tips for gray hair to elevate your look.

13 Women, From Their 20s to Their 70s, On How They Handled Going Gray


makeup tips for gray hair andie macdowell: a red carpet photo of actress Andie Macdowell
Arturo Holmes/Getty Images

1. Cocktail Your Foundation

It's normal to notice age-related changes in your skin like fine lines, enlarged pores or areas of discoloration. And though your first instinct might be to cover or camouflage things, it's actually better to use a light hand when it comes to foundation or concealer. Try mixing a few drops of liquid highlighter with a light-to-medium coverage foundation before buffing it into your skin with a soft, fluffy makeup brush. Thinning out your foundation this way gives you a dewy, brightening effect while still delivering coverage. It's also less likely to crease or settle into any areas of texture.

makeup tips for gray hair jamie lee curtis
Alessandra Benedetti-Corbis/Getty Images

2. Focus On Your Brows

Eyebrows frame any face—regardless of hair color—but this becomes especially important with gray hair, which can make you look washed out more easily. To keep your arches looking sharp, use a brow pencil to define the ends, as they tend to thin the most with age. Ideally, you'll want to use a shade that's most similar to the color of your natural roots (before they turned gray). And if you're still stumped, a dark taupe is usually a safe bet. Tip: Finish by brushing them out with a spoolie so they look soft and feathered.

makeup tips for gray hair carla hall
MediaPunch/Bauer-Griffin/Getty Images

3. Highlight Your Cheeks

Now is not the time to shy away from blush. Skipping color here can, again, make you look washed out, so brighten things up with a touch of blush on the apples of your cheeks, blending upward to give a lifted effect. On that note: Peachy tones are the most universally flattering because they make your skin glow, and creamier formulas tend to be more compatible with fine lines.

gray blythe
Jon Kopaloff/Getty Images

4. Define Your Eyes

When you have gray hair, one of the most important things you can do, makeup-wise, is to make your features pop. That means eyeliner and/or eyeshadow is definitely a “do”—especially if it’s in a warm brown or navy; black eyeliner may contrast with your hair too aggressively and look severe. For eyeshadows, opt for warm, matte shades over cool, shimmery ones.

makeup tips for gray hair youn yuh jung
Chris Pizzello-Pool/Getty Images

5. Embrace A Bold Lip

Neutral colors (like rose or nude) have a tendency to fall flat against gray hair. Instead, go for bolder hues like a bright berry or a pink-y peach; shinier or satin finishes also tend to be more flattering than matte lipsticks.

makeup tips for gray hair Mara Brock Akil: a red carpet photo of screenwriter and producer Mara Brock Akil
Amy Sussman/Getty Images

6. Set Your Makeup Strategically

Skip the setting powder or use it very strategically to maintain a youthful-looking complexion. As Robert Sesnek, a celebrity makeup artist previously advised us, “Unless you’re really oily, stick to [applying it to] hot spots like the T-zone only.” (And if you do use a powder, make sure it doesn’t list talc as an ingredient, as it can absorb moisture and make the skin look flat.)


Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond

beauty
/ Destinee Scott
Psst: The Viral Chanel Coco Mademoiselle Purse Spray Is Still Up for Grabs for Less Than $200 (I'm Shocked)
beauty
/ Chelsea Candelario
I Have Some Thoughts About TikTok's Controversial 'Morning Shed' Trend
beauty
/ Marissa Wu
What Does Collagen Do for Skin? A Dermatologist Explains
beauty
/ Delia Curtis
Is Tarte Shape Tape Better Than This $7 Dupe? We Tested Both Beauty Products with Original Photos
beauty
/ Chelsea Candelario
Can the NuFace FIX MicroWand *Really* Give Me a Face Lift in 3 Minutes? Let’s Find Out
beauty
/ Marissa Wu
HairTok Can’t Stop Talking About This Cult British Hairbrush
beauty
/ Destinee Scott
Excuse Me, But There's a Really Good Deal on the Upgraded Dyson Airwrap *and* Supersonic Right Now
beauty
/ Chelsea Candelario
Fellow Millennials, TikTok Is Urging You: Stop Doing This to Your Brows
beauty
/ Marissa Wu
Recession Brunette Is the Most 2025 Hair Trend to Come Out of 2025
beauty
/ Jael Rucker
ATTN Luxury Beauty Lovers: The Price on This Givenchy Irresistible Set Is (Almost) Too Good to Be True
beauty
The Secret to “Staying Power”? Our New Show with Kate Mackz and Maybelline Taps Female Athletes to Find Out
beauty
/ Chelsea Candelario
Anna Wintour Calling: The Prada Bob Is Spring’s Hottest Haircut
beauty
/ Destinee Scott
Sephora Spring Savings Event 2025: 30 Editor-Approved Beauty Buys to Score for Up to 20% Off
beauty
/ Delia Curtis
The $25 Blush Behind Aimee Lou Wood's Finale Look on ‘The White Lotus’
beauty
/ Marissa Wu
4 PureWow Editors Try Cult French-Girl Makeup Brand Violette_FR
beauty
/ Stephanie Maida
Michelle Monaghan Reveals the Viral Lip-Plumping Balm She Wears on 'The White Lotus'
See More