These 7 Beauty Brands Have the Most Inclusive Shade Ranges on the Market

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Published Mar 24, 2021

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The beauty industry has a staggering number of brands to choose from, but odds are by now, you’ve narrowed down your favorites. That said, foundation is one product that’s a lot less easy to pinpoint since it’s arguably the most subjective makeup of all. If you’re still struggling to find your signature base, consider one of these seven brands. Each offers at least 36 shades for a much more skin tone-inclusive selection, so you’re practically guaranteed to find your match once and for all.

Fenty Beauty

1. Fenty Beauty

Rihanna’s beauty line has been selling out online and flying off Sephora’s shelves since its launch in 2017. Rihanna is very hands-on with her business endeavors, and when it came to creating this collection, gender- and shade-inclusivity were top priority. Fenty offers 50 shades and the Pro Filt’r matte finish will leave your foundation flawless throughout the day.

BUY IT ($36)

Jouer Cosmetics

2. Jouer Cosmetics

Jouer Cosmetics is a vegan and cruelty-free beauty line that offers 50 beautiful shades of silky-smooth foundation that melts into the skin like butter. The female-owned brand offers a shade match tool on its site along with a foundation to concealer guide to choose the best shade for your face.

BUY IT ($38)

Il Makiage

3. Il Makiage

Il Makiage has taken the beauty industry by storm with its color matching technology and online only products. With 50 shades to choose from, the buildable coverage, matte foundations will create a beautiful canvas for the rest of your makeup.

BUY IT ($44)

Sephora

4. Pat Mcgrath Labs

Pat McGrath Labs is a Black woman-owned beauty company that offers the most luxurious cosmetics, including 36 foundation shade options. The Sublime Perfection Foundation has a natural finish and will feel light on your skin to blend other cream or powder products in seamlessly.

BUY IT ($68)

Ulta

5. Tarte

Tarte is known and loved in the beauty world for its famous Shape Tape concealer—and the Face Tape foundation is a close second. Coming in with 50 colors to choose from, your perfect shade is waiting.

BUY IT ($39)

Ulta

6. Colourpop

ColourPop is a staple for many beauty lovers because of its super affordable products, great quality and relatable marketing techniques. You can find 42 shades of the Pretty Fresh Hyaluronic Hydrating foundation—yes, we said hyaluronic hydrating—to achieve the perfect dewy complexion. Did we mention it’s only $16?

BUY IT ($16)

Sephora

7. Rare Beauty

Rare Beauty is Selena Gomez’s baby, and it has quickly accumulated major hype. Like Rihanna, Selena is a very hands-on entrepreneur, which is exactly what’s made the brand so successful. The Liquid Touch Weightless Foundation is just that, weightless. And with 48 shades to choose from, we won’t be surprised if it becomes a favorite.

BUY IT ($29)

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Olivia Dubyak

Commerce Editor

Covers commerce content, including personal and collaborative reviews and product roundups across beauty, home, fashion and family verticals
More than 5 years of professional experience in journalism
Studied journalism at Duquesne University

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