The One Hair Color Everyone in London Is Rocking Right Now

While we can’t deny that NYC and Paris lead many of the fashion and beauty trends, we can’t forget that London is constantly blowing us away with their bold styles, too. Whether it’s choppy bobs or puffer jackets, Londoners are no slouches when it comes to looking chic. And according to Alex Brownsell, a celebrity colorist who counts Harry Styles, Rihanna, Cara Delevingne and Maisie Williams as clients and is the co-founder of Bleach London, there’s one beauty trend in particular that’s making a big splash across the pond right now: copper hair.

Red hair has seen its fair share of popularity these days. In 2021, various shades of red—from crimson red to soft strawberry—had their moment in the spotlight. But in 2022, Londoners are singling out copper as their favorite hue. “I think copper is a great alternative to classic blonde because it’s so universally flattering and there are so many variations to choose from,” says Brownsell. “Londoners are tuned into culture and are always some of the first to pick up on trends, so I’m not surprised copper is one of the most-requested colors in our salons right now,” she adds.

The shade has also become a hit for celebs. It was spotted at Milan Fashion Week on Kendall Jenner and Zendaya at the Euphoria (and at the Spider-Man) premiere. Even Sophie Turner recently brought the hue back. And then there are the reigning queens of the shade like Florence Welch, Jessica Chastain and Karen Gillan.