ComScore

Meet the Air-Dry Mist That’s Letting Me Retire My Blow-Dryer

One of the best beauty "trends" that have emerged over the past several years is the embracing of natural hair textures. I myself have coarse, thick hair that, at its best, can produce some pretty nice beach waves (see right) and at its worst, looks puffy and unkempt (see left).

The good news is that styling products have come a very long way since I was a bushy-haired tween (think: Hermione Granger before her glow up). Whereas we used to have access only to overly slick straightening serums and crunchy gels, we now have a surfeit of options from sea salt sprays to texturizing powders to blowout balms and my personal favorite of the bunch: air-dry products.

Enter Cuvée Beauty’s Air-Dry Mist, which I’d explain to my mom as “part leave-in conditioner, part detangler and part frizz tamer.”

To be honest, I first tried this spray because I was intrigued by the ingredients (the label reads “Champagne-infused,” and I am never one to turn down bubbly). Thankfully, it did more than leave my hair smelling sweetly of Moët & Chandon.

Aside from the Champagne extracts (which are loaded with antioxidants), it also has vitamin B5, white truffle, pea proteins, sunflower seed extract and water-soluble silicones that won’t weigh down your hair. Quite the contrary, it actually leaves your hair buoyantly smooth—so, volume where you want it (i.e., the roots and crown of your head) and manageability everywhere else.

To use it, spray a few pumps of the creamy mist into your hands before running it through the lengths of damp, towel-dried hair. Then, it’s hands off.

I’ve been testing it for over a month now and am continually impressed by how it keeps my frizz in check—even in the 90-degree swampy weather we’ve had. Bottom line: If you’re looking to take a break from heat styling (especially right now), give this air-dry mist a whirl.


Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond