Beauty
Discover trending haircuts & color ideas, makeup & skincare recommendations, nail designs and more
Most Recent
The 23 Best Red Lipsticks of All Time, Vetted by Editors and Makeup Artists
The Golden Globes Gift Bag 2025 Is Worth $1 Million—Here’s Everything You Can Actually Buy
These Designer Scents Are Trending Like Crazy RN, and You Can Snag Them for a Steal During the Secret Sephora Fragrance Sale
These 42 Virtual Gifts Are So Good, Nobody Will Suspect You Bought Them Last Minute
The ColorWow Carb Cocktail Is Supposed to Transform Fine, Thin Hair, So I Had to Try It
7 Trends That Are Poised to be Huge in 2025
Most Popular
The 9 Best Haircuts For Thin Hair To Look Thicker & Fuller
The 11 Best Body Washes for Sensitive Skin, Vetted by Editors
3 Editors Try The Ordinary Hair Serum. Here Are Their Honest Takes
Should I Be Concerned About Cortisol Face? A Physician and a Dermatologist Weigh in on the Latest TikTok Trend
I Tried All of the Phlur Fragrances and Here’s How I Would Rank Them
The 36 Best Haircuts for Round Faces
Editors
Chelsea Candelario
Beauty and Cultures Editor
- Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
- Over 5 years of experience as a Beauty Editor
- Studied journalism with a minor in creative writing at SUNY New Paltz
Editor's Picks
TikTok Is Telling Me I Have a Double Lip Line. Here’s What I Found Out, According to Makeup Artists
The Bixie Cut Is Trending This Fall—Here’s Everything You Need to Know, According to Hairstylists
I Got the Best Haircut of My Life in Korea. Here’s the One Thing We Can Learn from Korean Stylists
I Tried the K18 Hair Treatment Simone Biles Swears By & My Blowout Is Still Going Strong 7 Days Later
My Honest Review of Merit Beauty, the Brand Dedicated to Perfecting the No-Makeup Makeup Routine
Does Botox Help Acne? Here’s What Happened When I Tried It
Trending
I Tried the Viral TikTok Utah Curls and I Kind Of Love Them
5 Haircut Trends Everyone in New York Is Trying Right Now
Au Revoir, Claw Clip. The French Hair Pin Is the Trendiest Accessory in Town
20 French Ombré Nails That Take the Classic Manicure to the Next Level
8 Easy Tips for How to Pose for Pictures
Is Taylor Swift’s Red Lip Era Over? This Is the $26 Lipstick She’s Now Been Wearing on Repeat
More Stories You’ll Love
I'm a Trend Reporter, and Here Are 10 Trends I'm Officially Ready to Say Goodbye to in 2025
Amazon Is *Sleigh-ing* Its Holiday Deals This Year—But You'll Have to Act Fast to Secure These 30 Items (That Also Make Great Gifts)
The Holidays Are Here—Shop Our Top Editors' Picks for December
I Tested Hundreds of Beauty Products This Year—Here Are My 15 Favorites
ICYMI: The Micro Bob Is the Next Haircut You Should Try in 2025
9 Beauty Trends I'm Leaving Behind In 2025 (Yes, Especially Chunky Highlights)
The 52 Best Early Holiday Sales to Snag Last-Minute Gifts at Madewell, Solawave, Bath & Body Works and More
The Bath & Body Works Body Care Day Sale Is Back, Y'all! Here's What to Stock Up on for Less Than $5
I Found a Really Good Deal on StriVectin's Face and Neck Tightening Creams, So I'll Just Be Over Here, Bathing in 'Em
Reese Witherspoon Secretly Dropped Her Holiday Gift Guide for 2024, and You're Going to Want *Everything*
I Predict *This* Will Be the Color for 2025—and It's 100% Taylor Swift Coded
What Is Irish Hair (& Why Is It All Over TikTok Right Now)?
The 10 Best Beauty Subscription Boxes, Tested and Reviewed by PureWow Editors
PSA: Revolve Just Dropped a Surprise 1-Day Sale, and These 10 Winter Steals Are Calling Your Name
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