The bottles of perfume in my possession are steadily growing. I think I’m in the double digits now. I wear them at bedtime, I test them out for work and I refresh my scent throughout the day. Plus, I sweat. A lot. And I am always trying to make sure I smell my best despite the persistent perspiration. All this to say that my compulsion cannot be curbed, so when a buzzy fragrance brand like Phlur enters the chat, I need to check it out.
Founded in 2015, Phlur explores every inch of the fragrance space, concocting everything from fruity floral numbers to woody citrus scents and anything in between. Though each scent smells wildly different from the other, they’re made to layer, so you can create new alluring elixirs. Many of the perfumes share one or more olfactory notes with one another. The interwoven element of complementary notes creates a sense of harmony within the entire line, while still allowing the notes to thrive on their own.
I’ve been seeing the brand trending on social media for several years now, always being alerted via ads that Vanilla Skin is out of stock *again* or that Strawberry Letter is a new fan fav. More recently, they’ve come up with another brilliant formula (ahem, Soft Spot), so I decided to take matters into my own hands and try out the entire line.