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Twenty20
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15 Beauty Brands You Might Be Mispronouncing

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Walk into Sephora or Ulta and at least half of the brands are from other countries. Even though we love chic Parisian perfumes and advanced Asian serums as much as the next gal, we also feel the fear of God when it comes to actually asking the employees for them. Here, 15 beauty brands that are commonly mispronounced.



Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond

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