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The Annual Whole Foods Spring Rosé Sale Is Back—but Only Through the Weekend

someone pouring rose wine into a glass

It's only truly summertime when you're sitting poolside, Instagramming an ice-cold glass of pink wine—hence Whole Foods’s annual spring rosé sale, which is back with a vengeance. (Kidding, kind of.)

The grocery store's Sommelier Best in Class Rosé Wine promotion is happening this week, and this year, the store's master sommelier, Devon Broglie, hand-selected the lineup. Ten of the store's best rosés are included in the list. The prices? As low as $8 a bottle (and none over $19). The timing is unbeatable—May 25 is everyone's favorite fake holiday, National Wine Day.

Among the wines in the sale, expect plenty of Provence-style bottles (like the Ste. Venture Aix en Provence rosé by Charles Bieler, for $9.99) and customer favorites (like Pool Boy rosé, which, according to Whole Foods, sold out last year). The sale even includes some alt-packaging options, like cans of Presto sparkling rosé. Says Broglie, “We wanted to highlight a few options that really showcase the continued growth of alternative packaging.”

According to Whole Foods, the ten chosen wines will be available nationwide, but additional rosé selections will be included in the sale varying by region. But FYI, the rosé sale will only last through May 28 (this Tuesday), and considering it's Memorial Day weekend, we have a feeling the pool will dry up fast. Consider yourself forewarned.


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Former Senior Food Editor

  • Headed PureWow’s food vertical
  • Contributed original reporting, recipes and food styling
  • Studied English Literature at the University of Notre Dame and Culinary Arts at the Institute of Culinary Education

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