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Here’s Everything PureWow Editors Are Buying During Amazon’s October Prime Day 2024 Sale

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PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Amazon Prime Day is one of my favorite times of the year. (Can you blame me?) When else can you get mega deals on fashion, home and beauty items and have them delivered to your doorstep at lightning speed for free? There’s simply no better time to shop, but to be honest, all those deals can be kind of overwhelming to sort through in just 48 hours—yes, Prime Day starts on Oct. 8, and ends on Oct. 9. Luckily, I asked around my fellow PureWow editors to help me comb through Amazon’s goodies and recommend stellar must-have picks. Case in point, the Grande Cosmetics Grande Lash serum ($68; $48), that Associate Commerce Strategist Jael Rucker has been dying to try. Or a leak-proof insulated travel mug recommended by Assistant Commerce Editor Natalie LaBarbera. Or a very on-trend shoulder bag Fashion Editor Abby Hepworth has her eye on. You get the picture. With that in mind, here are 23 items with the PureWow editor stamp of approval to add to cart during Prime Big Deals Day.

P.S. If you’ve yet to sign up for Amazon Prime, be sure to join here to get the best deals now and throughout the year.

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“I'm hoping to stock up on one of my favorite moisturizers (which I consistently use to the last drop): the Elemis Pro-Collagen Marine Cream with SPF 30. It's super lightweight so I love it for summer, and since it has SPF built-in, it doubles as my daily sunscreen.”—Stephanie Maida, Senior Commerce Editor

“I’m also planning to get ahead on some early Christmas shopping and picking up a BrüMate Müv mug for my mom since she's been eyeing mine. I love that it locks so I can toss it in a bag without having to worry over spills.”—Natalie LaBarbera, Assistant Commerce Editor

“I’m an unashamed blazer hoarder, and the amount of times I’ve come across this sleek and tailored blazer from Amazon’s The Drop without adding it to my cart is ridiculous, so it’s about time I add it to the collection. It has amazing reviews from happy customers, and the quality looks top notch. I might just have to get a few more colors while I’m at it.”Stephanie Meraz, Associate Fashion Commerce Editor

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Grande Cosmetics

“I’ve been dying to try the GrandeLASH serum! I’ve heard it makes your lashes look like falsies, but not in an unnatural way. ”Jael Rucker, Associate Commerce Strategist

“I’ve been wanting an immersion blender FOREVER, and this number from Vitamix has caught my eye. It's indispensable for everything, from soup to custard!”Marissa Wu, Associate SEO Editor

“I recently decided I want to look a bit more put together while traveling and not like I just rolled out of bed and straight to the airport. I found this matching sweat set on Amazon and after seeing the positive customer ratings, I knew that I had to snag it on Prime Day. It's stylish, comes in a bunch of different colors and is comfortable enough for long travel days, according to reviewers.”—Pamela Masin, Director of Affiliate Strategy

“I’ve tried so many lip masks, but nothing beats the Laneige Lip Sleeping Mask. I’m excited to stock up on a few (especially the “Sweet Candy” and “Vanilla” flavors). I just love how it keeps my lips moisturized and protected while I catch up on some much-needed beauty rest.”Chelsea Candelario, Beauty and Cultures Editor

“I haven’t been getting much sleep lately, and it has led to some unwanted bags underneath my eyes, so I need all the help I can get to bring my parched and tired skin back to health. It uses 24k gold to expel toxins and promote both blood circulation, plus hyaluronic acid to replenish the moisture in my skin and plump—in other words, it claims to improve the look of wrinkles, reduce puffiness and get rid of dark circles (yes, yes and yes).”—Meraz

“IMO, you can never have too many pairs of leggings. (Is it just me or are they always in the hamper when you're running late to a workout class?!) So, I'll be grabbing a few pairs of these The Gym People high-waist leggings in different colors. I've been reading some rave reviews about them, and I love the fact that they have pockets!”—Maida

“I'm definitely stocking up on Hero Mighty Patch acne patches! They are like magic and truly speed up the healing time for pimples. They are one of the only beauty products I buy on repeat.”Abby Hepworth, Fashion Editor

“I can't wait to wear this duster all day long—essentially an elevated bathrobe to cozy up in while working from home.”—Masin

“I have been absolutely loving this hyaluronic serum and will be looking into stocking up for the foreseeable future. The formula is very lightweight and easy to apply, and has a lovely natural and fresh oceanic scent. It melts into the skin and leaves just the slightest dewy finish on the face. Plus the easy twist-up bottle means that the opening is safe from the elements when you’re storing it away. And knowing myself, I’ll also probably be throwing in one of Laneige’s Lip Sleeping Masks in the cart too. The Eggnog Latte one is calling my name!” —Delia Curtis, Assistant Editor

“A set of Sweetfull portable neck fans for the whole fam. I borrowed one from a friend during a trip to Busch Gardens, and it's the only thing that got me through a 93-degree day at the theme park. Plus, when my sister lost power after Hurricane Helene hit Florida, her family swore by 'em until the A/C came back.”—Candace Davison, VP of Editorial

“I’m really curious about this Shelfy smart refrigerator device. It claims to remove bad odors and—get this—make your food stay fresh and last longer. The photocatalytic filter eliminates the pollutants that cause your food to spoil, and I’m the type of person who buys too many groceries at once, so this is music to my ears. Oh, and it even tells you how often you open the door and how to best preserve your food when you download the app.”—Meraz

“I’ve become kind of obsessed with the current red color trend and as such have had my eye on acquiring a red handbag to add a pop to any of my outfits. Now that this best-selling style is on sale for October Prime Day, it’s definitely getting added to my shopping cart!”—Hepworth

“I am considering picking up the Buffy Breeze comforter while it’s marked down by 20 percent because my bedding is in desperate need of a refresh and I need something breathable.”—LaBarbera

“I'm a big fan of Fable & Mane shampoos and conditioners, so I'll be using the Prime Day discount as my excuse to pick up the brand's buzzy HoliRoots Hair Oil to give my strands a little extra TLC during these dry-air months. It purportedly works as a pre-wash treatment that nourishes the scalp to result in shinier, healthier and thicker hair with less breakage.”—Maida

“I've been impressed with the cleaning quality of my old Yeedi robot vac, but this one has almost four times the suction (11,000 pa!), which makes it great for getting tiny debris and wispy dog hair alike. And it doesn't just vacuum—it does deep-clean mopping to really scrub your floors. It's the type of upgrade I've been holding out for, especially now that I have a baby crawling around (making clean floors all the more crucial).”—Davison

“My friend introduced this product to me on a moms-only trip to Paris. For easy overnight curls, simply wrap your strands in this heatless headband and hit the hay. You'll wake up with natural looking waves that aren't too overdone, but still look like you put major effort in.” —Rachel Bowie, Senior Director

“As I prep to move to London for a few months, I obviously have to dress like a local. So, yes, I will be buying this chic trench during Prime Day without a doubt. I love how one second it’s a relaxed silhouette and the next it’s tailored to perfection, thanks to the waistband belt. And the pockets are essential, especially because I’ll have to keep my hands from chapping and getting soaked in windy or rainy climates.”—Meraz

“So many of my beauty faves are going to be on sale but I'm definitely restocking on this Kora organics exfoliating mask that leaves my skin feeling so clean and bright.”—LaBarbera

“My old steamer did me well, but has started to leak, meaning it’s time for an upgrade. Originally, I was drawn to how chic this portable steamer looks, but the fact that there are more than 7,700 five-star reviews got me really excited about it. According to reviews, it works super quickly and can fold up to easily to fit in a suitcase or weekender bag so I no longer have to stress over finding wrinkle-free wedding guest dresses for the numerous weddings I have this year (and next).”—Hepworth

“I just moved into a new place with no air conditioner, so this Dreo tower fan is a must. I think fans are usually an eyesore, but this one is pretty sleek and inoffensive.”Nathalie Feingold, Freelance Writer and Former Affiliate Content Resident


Destinee Scott Editor Bio Pic

Associate Sales and Deals Editor

  • Stays on top of the best sales and deals across the internet
  • Over 3 years of experience in commerce (covering tentpole sales, like Amazon Prime Day, Black Friday and Way Day)
  • Studied Journalism at St. John's University

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Editor

  • Covers fashion, trends and all things running
  • Received certification as an RRCA run coach
  • Has worked in fashion for over a decade

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.