Pink Pineapples Are Real—and Their Flavor Is Even More Surprising Than Their Color

At first glance, it looks like a lot of marketing surrounding a typical pineapple—the size and exterior are pretty similar to your standard, grocery-store pineapple (albeit these are delivered without their crowns, as Del Monte immediately replants them). It’s boxed with a certificate of authenticity, just to ensure you weren’t duped, but it’s really the first slice that brings the wow factor.

This pineapple lives up to its name: It’s truly blush pink inside. To the point that everyone in the vicinity of my kitchen stopped what they were doing to check it out. The flesh seemed a bit softer, and it was easier to carve into than a typical pineapple. The room immediately filled with the scent of fresh pineapple, and it was juicy, but not more so than your average fruit.

But oh, the flavor! That’s where the Pinkglow pineapple shines. It’s a little sweeter—definitely less tart—than a traditional pineapple, with a crispness on the backend that keeps it from tasting cloying. In short, it’s straight-up refreshing. You could add it to a cocktail or top it on a Hawaiian burger, but honestly, that seems like a waste of the fruit. It’s too good on its own to have any other flavors diluting it or distracting from it.

Right now, Pinkglow pineapples are sold at pinkglowpineapple.com, either through Tropical Fruit Box if you live on the east coast of the U.S., or Melissa’s if you live on the west coast. Pricing is subject to change, and it looks like Melissa’s sells its Pinkglows for $29 apiece, whereas Tropical Fruit Box charges $49.

Considering you can buy a premium gold pineapple for about $2.48 at Walmart, that price is a sticking point. It’s a lot to justify, honestly, even if you’re getting a superior product that comes with some serious production costs. After all, each pink pineapple takes 24 months to produce and they have to be shipped individually. But, if you consider the fruit to be part of a celebration—the treat you’d serve, say, in place of a cake or alongside that fancy bottle of bubbly during your anniversary—it could be worth the splurge. For a casual Tuesday or your morning smoothie, it seems a bit extreme. Unless you’re a Real Housewife or former My Super Sweet Sixteen star, I suppose. But who am I to judge? How you eat your Pinkglows—and how often—is your call.