It suddenly seems that everything I want to buy this fall is either brown or green, which makes sense given that they are two of this year’s biggest trends. I’d been having lots of fun mixing them to create new outfits, right up until a coworker forwarded me the below TikTok.
“Target in its Shrek era fr” reads the caption as the video, set to Fiona’s theme from the movie Shrek, pans Target’s womenswear section where 99 percent of the clothing is either brown or swamp green. This immediately led to me wonder how I never noticed that these color trends are the exact shades of everyone’s favorite cartoon ogre. Furthermore, why do I kind of love it? Turns out, the idea of Shrek being an unexpected fashion icon is exactly the kind of weird sartorial inspiration I never knew I needed this fall.