PureWow Editors Have Spoken: These Are the 15 Products We're Most Excited About in 2025

PureWow Senior Editor Dana Dickey is eyeing this viral Depuffing Wand from Therabody, which is highly praised for its ability to reduce under-eye puffiness while also improving skin elasticity. "It has both warming and cooling functionality with one button and is cordless," she notes, adding, "I can get rid of sleepy eyes while I’m having my morning coffee!"

Animal prints are totally *in* for 2025, and fashion editor Abby Hepworth is thinking about making the splurge on this luxurious coat from Rixo. "I desperately want this coat but it is so far outside my budget! Animal prints are having such a moment and I adore the longer silhouette and rounded collar. I am telling myself that leopard never really goes out of style (which is true), making this a good investment piece. We shall see."

"I feel like this ring is the puzzle piece I'm missing to really understand and improve my run game," PureWow Managing Editor Catrina Yohay admits. Indeed, this wearable wellness device does it all, from tracking your heart rate during workouts to providing a daily activity score for three pillars: inactivity, activity level and recovery. PureWow's Associate Sales and Deals Editor Destinee Scott also thinks it is the coolest way to track your health and wellness in 2025, adding that she gets a kick out of the ring notifying her to go to bed every night and that it "definitely contributes to her waking up feeling more refreshed."

Frankly, I cannot stay organized with a large bag, so I'm going the route of a smaller crossbody to solve my problems. I'm quite fond of this one from Hammitt, not only because it offers a sleek appearance that goes nicely with the neutral, muted tones in my wardrobe, but also because it's the perfect size to fit my phone and other small essentials. Sure, it is a tad pricier than some of the crossbody options you can find from other brands, but the 100 percent leather composition makes up for it—not least of all because it should last for years (and perhaps decades with proper care).

PureWow's Associate Fashion Commerce Editor, Stephanie Meraz, has fallen in love with Merit's products, and gave the brand's entire collection a rave review at the end of 2024. "For three weeks, I used every single product—applying each as instructed—included in Merit Beauty’s full collection to perfect my no-makeup makeup look," she wrote. "From the EU-compliant ingredients to the vegan, minimalistic formulas to the sustainable packaging, this collection has so many noteworthy pieces that make it great, not to mention a consistent dewy, hydrating finish in almost all of its products that’s hard to come by. Whether you’re a makeup beginner or seasoned MUA, you’ll discover that everything’s easy to apply and buildable," she notes.

Sounds like I need to add these picks to my 2025 wish list as well.

Dickey is also happily enjoying these wireless over-the-ear headphones."You can listen to music but still maintain a convo with the transparency mode or you can switch to noise-canceling and just hear the music," she explains. Thanks to their 20-hour battery life, lightweight design for optimal comfort and personalized spatial sound (with dynamic head tracking), they shouldn't disappoint on any front.

If there's one thing that SEO Editor Marissa Wu wants this year, it's to make her house feel like a home. "I'll be going into year three in the same place," she explains. "I've honestly just kind of phoned it in with every place I've lived because I've moved so much, but many people in my life have shown me the joy and value of making a home and not just a crash pad that's 'good enough.' I'd love to get this set of Duralex glasses as they look simple, but [subtly Parisian]—as a Francophile I couldn't be more obsessed!"

Assistant Commerce Editor, Natalie LaBarbera, is eyeing this super cute bracelet from Awe Inspired that's tarnish-proof and features genuine gemstones. "I've really been wanting to invest in a good everyday bracelet I can wear with everything, and after trying a few of Awe Inspired's designs this year, I have my eyes set on this gorgeous moonstone tennis bracelet in 2025!"

I've been on the hunt for a new mattress for my nephew, and I've heard nothing but great things about Brooklyn Bedding, so I'm thinking about getting their CopperFlex model for him. Aside from its purported ergonomic support and high-quality construction, I'm especially intrigued by the bed's affordable price tag. Plus, my nephew runs hot as he sleeps, so the fact that this mattress has cooling properties is a major bonus. I trust I'll be getting my Best Aunt Ever award after his first night's sleep on this baby.

Revamping my skincare game is a must in 2025, a sentiment that is also shared by LaBarbera, who has Ritual's skin hydration supplements on deck. "I just picked up a bottle of Ritual's HyaCera supplements and can't wait to try them! They're made to help hydrate your skin (which I desperately need once the weather cools down) and help smooth wrinkles. Plus, they're vegan and non-GMO, and you only have to take one capsule daily." One bottle will run you $60, but there are discounted options for monthly subscription plans as well.

Looking to do some more reading this year? So is Yohay, who is signing up for a Book of the Month subscription pronto. "I'm looking forward to getting back into reading! I plan on forcing my hand a bit by signing up for a Book of the Month subscription, which offers up new releases every month for you to choose from," she says. "It is economical, supports new authors, keeps me 'in the know' and is like giving myself 12 mini gifts over the next year."

Like Hepworth, Assistant Editor Delia Curtis is kicking off the year with some splurge-worthy designer fashion. "Following suit with Abby, this is a wish list item for sure. Seeing that tailored suiting has made its way onto many a runway and is being seen on the likes of Cynthia Erivo, Jenna Lyons, Ashlyn Harris and more, I’ve continued to incorporate blazers, trousers and ties into my wardrobe on the daily," they say. "And what better way to don the look than [by investing] in a piece from the suit king himself, Thom Browne? I’ve been eyeing this Thom Browne RWB-Motif Wool Tie with his signature red, white and blue stripes. With just a touch of designer elegance and sophistication, this piece will take any suit to the next level. A little bit of luxury for the every day."

On the home front, I've been looking for a media console that has a retro 1970s vibe, and this one fits the bill perfectly. I absolutely love the sleek wood-and-marble design, and the brown shade matches the color of the frames my vinyl records are in, which I plan on hanging up above it. The reviews are excellent as well, with one happy shopper raving, "The CB2 Suspend media console...seamlessly blends modern design with timeless elegance." Consider me sold!

You can say I'm hopping on the TikTok bandwagon, but I have been wanting to try something from Rhode, aka Hailey Bieber's beauty brand, for a long time. As I am a chronic dry skin sufferer, I'm going with this Pineapple Refresh cleanser, which has exfoliating properties and is packed with polyglutamic acid, green tea extract and pineapple enzyme that the brand claims cleans and refreshes skin without drying it out. The TikTok girlies say this stuff is a game changer, so fingers crossed it works for me!

This year, PureWow Senior Commerce Editor Stephanie Maida says she's taking rest seriously. The first item in her relaxation arsenal? This recently launched scented blanket from iconic fragrance brand D.S. & Durga, designed in partnership with Cotton. "This 100 percent cotton blanket isn't just weighty and cozy—it also comes with a scented lavender insert, which you pop in a special pocket. I've started wrapping myself up in it whenever I feel stressed or overwhelmed, and the aroma is so calming and comforting. Consider it a baby blanket for grownups."