Every time you turn on the news, it seems like there’s another headline about teens and the dangers of vaping. And there’s a reason to be concerned: According to the CDC, nearly 5 percent of middle schoolers and 20 percent of high schoolers use electronic cigarettes regularly. Perhaps this comes as no surprise, considering the variety of sweet flavors (like apple pie and watermelon) and easy-to-hide devices.
While Juul (one of the most popular makers of e-cigarettes) now brands itself as “the alternative for adult smokers,” researchers at Stanford University’s Research into the Impact of Tobacco Advertising found that “Juul’s advertising imagery in its first six months on the market was patently youth-oriented.” For some, it may have less to do with ads and more who they’re seeing vape. When we talked to a 16-year-old from North Carolina who’d been vaping since seventh grade, he said he started after seeing influencers do it on social media. “It looked cool,” he told us. “The thing that draws me most to it are the different flavors of each vape and the effects of the nicotine.” (More on that below.) So what’s a parent to do if they suspect or know that their child is vaping? We tapped Caroline Fenkel, who holds a doctorate in clinical social work and is the executive director at teen rehab center Newport Academy, for her expert advice.