ComScore

Here's Why People Are Refrigerating Their Beauty Products

Recently we’ve been seeing mini fridges packed with beauty products all over Instagram. (There’s even a #beautyfridge.) And we’ve got to admit, they’re pretty darn cute. But is it actually necessary to chill your products? Depends on what they are.

Which products should you toss in the fridge? Natural beauty products—especially the ones you use sporadically, like a face mask—should be chilled since they lack the chemical preservatives that keep them stable for longer periods of time. Products with retinol or vitamin C are more sensitive to heat and light and should also be stored in cool, dark places. And you know how your mom always keeps her nail polishes in the fridge? She really does know best. Nail polishes can separate and get clumpy when they’ve been siting out for a while. Ditto perfumes, which can actually break down over time and cause the scent to change. Lastly, chilling your toners, mists and under-eye treatments can help soothe itchy skin and reduce puffiness.

Which ones should you keep at room temperature? Most creams and oils are best used at room temperature because the cold can actually change the consistency of these products and cause them to become hardened or thickened. And as anyone who has ever had a tub of coconut oil knows, oils tend to solidify at lower temps.

Bottom line: Whether you decide to chill your products or not, always store them away from heat, light and moisture (think more bedside table and less medicine cabinet next to the shower).


Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond

beauty
/ Marissa Wu
8 Items Every French Woman Has in Her Bathroom
beauty
/ Destinee Scott
Psst: The Viral Chanel Coco Mademoiselle Purse Spray Is Still Up for Grabs for Less Than $200 (I'm Shocked)
beauty
/ Chelsea Candelario
I Have Some Thoughts About TikTok's Controversial 'Morning Shed' Trend
beauty
/ Marissa Wu
What Does Collagen Do for Skin? A Dermatologist Explains
beauty
/ Delia Curtis
Is Tarte Shape Tape Better Than This $7 Dupe? We Tested Both Beauty Products with Original Photos
beauty
/ Chelsea Candelario
Can the NuFace FIX MicroWand *Really* Give Me a Face Lift in 3 Minutes? Let’s Find Out
beauty
/ Marissa Wu
HairTok Can’t Stop Talking About This Cult British Hairbrush
beauty
/ Destinee Scott
Excuse Me, But There's a Really Good Deal on the Upgraded Dyson Airwrap *and* Supersonic Right Now
beauty
/ Chelsea Candelario
Fellow Millennials, TikTok Is Urging You: Stop Doing This to Your Brows
beauty
/ Marissa Wu
Recession Brunette Is the Most 2025 Hair Trend to Come Out of 2025
beauty
/ Jael Rucker
ATTN Luxury Beauty Lovers: The Price on This Givenchy Irresistible Set Is (Almost) Too Good to Be True
beauty
The Secret to “Staying Power”? Our New Show with Kate Mackz and Maybelline Taps Female Athletes to Find Out
beauty
/ Chelsea Candelario
Anna Wintour Calling: The Prada Bob Is Spring’s Hottest Haircut
beauty
/ Destinee Scott
Sephora Spring Savings Event 2025: 30 Editor-Approved Beauty Buys to Score for Up to 20% Off
beauty
/ Delia Curtis
The $25 Blush Behind Aimee Lou Wood's Finale Look on ‘The White Lotus’
beauty
/ Marissa Wu
4 PureWow Editors Try Cult French-Girl Makeup Brand Violette_FR
See More