I Predict *This* Will Be the Color for 2025—and It's 100% Taylor Swift Coded

I remember speculating purple blush was going to be everywhere back in 2021, and look how far it’s come! Searches for  “purple blush makeup” is up by 30 percent, and I believe it’s only going to become a more requested beauty bag product. “Purple blush creates a romantic yet edgy look, complementing a variety of skin tones. For fair skin, it offers a cool, ethereal glow, while on deeper skin tones, it pops beautifully without looking ashy,” explains Correa. “Plus, lavender and lilac shades tie into the futuristic beauty trends dominating 2025, so expect the ‘blush draping’ technique to be a standout look.”

Simply put, it’s universally flattering and easy to incorporate the color—just ask Ms. Robyn Fenty herself (as pictured in a lavender above). If you’re interested in rocking purple blush, Correa says placement matters. He shares, “Apply higher on the cheekbones for a lifted effect, or closer to the apples for a rounder, more youthful vibe.” 

Purple eyeshadow was huge in 2019, and I’m excited to see it make a comeback for 2025. “Purple eyeshadow is a great way to rock the shade because it’s very versatile. It could be simple or dramatic depending on the look you are trying to achieve,” says Pollara. “Additionally, there are so many shades of purple (from deep to lavender) to work with, which make it suitable for every eye color and skin tone. I love to add purple tones for my clients, especially if they have any hint of green or yellow in their eyes because the color really complements them.” 

A helpful expert tip: Customize your shadow placement based on your eye shape. “Keep the shade on the lid for hooded eyes or extend it into a wing for almond shapes,” explains Correa. “You want to start with a neutral matte base and blend into the crease. Then, use a shimmer shade to highlight the inner corners (or center of the lid) for a halo effect.”  

Vampy lips made their way into my feed this year, so it’s no surprise the striking shade will continue to have their moment in 2025. “Purple lips can range from subtle to bold. A high-shine lip tint, topped with lip oil, lets you create a sheer, juicy finish or build intensity for deeper plum tones,” says Correa. “This look adds a soft statement for light to fair skin, while it creates a vibrant, sultry effect for deeper skin tones.” Now, a lip brush can provide precise application, but Correa’s pro tip is to line your lips with a neutral or berry-toned pencil for a more defined look.