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7 Things Makeup Artists Would Never Do

Put down the waterproof mascara

They spend hours (upon hours) making people look their best--in any lighting. Their kits rival any Sephora counter. Their skills are well-honed through years of practice. Suffice it to say, these people know makeup and how to use it to its maximum potential. Here, the seven things makeup artists would never, ever do.

THE DEFINITIVE CORRECT ORDER FOR PUTTING ON YOUR MAKEUP


makeup storage list
Twenty20

They Never Store Their Makeup In The Bathroom

It makes sense--since you probably get ready there--but the bathroom is actually one of the worst places to keep your makeup. The constant humidity from the shower breaks down the formulas quickly and encourages the breeding of bacteria. Instead, store everything in a cool, dry area like a dresser drawer in your bedroom.


 

foundation testing list
Twenty20

They Never Match Foundation To The Backs Of Their Hands

You go to Sephora. You pick up a bottle of foundation…and you swatch it on the back of your hand. Only problem is, your hands are a good one (or two) shades darker than your face. To get the best match, apply the color in question to your jawline, which will ensure that you get the best match for your face--and your neck.


multiple concealers list
Twenty20

They Never Use Just One Concealer

They use (at minimum) two concealers: one for the under-eye area and one for everywhere else. For your eyes, you want something that’s one to two shades lighter than your skin tone to brighten up any shadows. For the face, you want something that is an exact match to help disguise any marks or bumps.

too much powder list
Twenty20

They Never Use Too Much Face Powder

Face powder, when used correctly, can nix slick and give you longer wear without looking too, well, powdery. Use it incorrectly, however, and you’ll end up with a super-flat finish that settles into fine lines and makes you look older. Stick to translucent or brightening powders and apply sparingly to the areas that need it: on your forehead, down your nose and on your chin.


shimmer list
Twenty20

Nor Do They Overdo It On The Shimmer

A little strategic shimmer across the tops of your cheekbones or lids? Great. But taking a sparkle-loaded brush across the entire face? Yikes.

eyeliner list
Twenty20

Or Eyeliner

Over lining the eyes actually makes your eyes appear smaller. You’re better off drawing a thinner line and using an eye shadow in a slightly lighter shade to smudge it out. This will give you softer definition that opens up your peepers.

mascara list new
Twenty20

They Never Wear Waterproof Mascara Every Day

You know what they say about too much of a good thing. Waterproof mascara is, by nature, drying and doesn’t come off easily. Back-to-back days of use can lead to brittle (and then, breaking) lashes. Stick to regular formulas on most days and save the heavy-duty waterproof stuff for special (er, sweaty) occasions.



Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond