The Influencer Secret to Streamlining Your Makeup Routine: This Versatile New Serum Concealer

We’ll probably never get tired of the new makeup tips, tricks and holy grail items we find on social media. But let’s face it: All those recs can also add up (in both our budgets and our vanity space). So when we hear about a product beloved by our favorite follows, that fits seamlessly into our routine, and does the job of multiple makeup-bag mainstays? Well, we immediately *add to cart.* And that’s exactly the case with Live Tinted’s HUESKIN Serum Concealer, a brand-new, soon-to-be vital part of getting-ready that’s now available only at Ulta Beauty.

Influencers are singing the praises of this versatile serum concealer thanks to its ability to cover up dark spots and help improve skin texture over time. The serum formula is equal parts lightweight and buildable, so you can get the exact amount of coverage you want. It uses ingredients like niacinamide, caffeine, bakuchiol and hyaluronic acid to moisturize, brighten and reduce hyperpigmentation and fade dark spots. Basically, the more you use it, the better your skin will look over time. Intrigued? Take a look at this makeup-skincare hybrid in action.

Every time Da’ana Williamson—mom of the @thewilliamsonfam—gets a pimple, it ends up healing in a darker shade. (Same girl, same.) Enter Live Tinted HUESKIN Serum Concealer, which gives her the coverage she wants, while helping to prevent said zit from leaving a noticeable mark on her skin. The tiny applicator also lets her pinpoint the spots she wants to conceal quickly. The verdict? “This concealer is 10 out of 10.” 

“Undereye darkness—flourishing,” says Meghan Grant, the makeup maven of Meghanbstudios. If you can relate, watch as Meghan uses the HUESKIN Serum Concealer brush applicator to cover up dark spots both under her eyes and on her cheeks. Not only is she impressed she doesn’t have to color-correct to get the right coverage, but it also doesn’t crease under her eyes (even without the use of a setting powder). “Knowing that it’s going to help improve my skin is what’s really selling me to use this every day,” she adds.

As a New Yorker, Maryam Maquillage (aka maryamnyc) has a busy, always on-the-go schedule. Which means she needs coverage that’ll last all day. For her test, Maryam uses two shades—one to brighten her undereyes, one to cover—and raves about the lightweight formula and feeling. “It becomes one with my skin,” she says. “It’s covering up everything, but it doesn’t look like I’m wearing anything at all.” But what about after eight hours? Let’s just say, “you will not be disappointed.” 

As you can see, whether you’re looking to cover acne, dark spots, undereye circles or all three, Live Tinted HUESKIN Serum Concealer delivers—all day long. Shop it now, exclusively at Ulta Beauty.