Let’s take it back to the winter of 2002: I’m bent over an ironing board and my mother is wielding an actual clothing iron, desperately trying to straighten my wavy tresses before I head off to school. We were at the peak of the pin-straight-hair trend and as a seventh grader, I absolutely needed to nail the look. Cringing? Me, too.
Flash forward to high school and college when I clicked on my beloved Sedu iron day after day, passing over each section of hair no less than 50 times. No matter what, I simply couldn’t get my locks as straight as I wanted (and I had the split ends to prove it!). That’s around the time I gave up on my flatiron and began learning the joys of the curling wand.
Then, when the glass hair trend blew up. I considered it to be a style that I wouldn’t dare try, given my failed attempts all the years prior. Until (drumroll, please) the glorious moment I got to try out the GHD Platinum+ Styler. Sounds dramatic, I know. But if you’ve struggled in the straight hair department like me, you’re probably nodding your head in agreement.
The GHD Platinum+ Styler is unlike any other flatiron I’ve used. For starters, it’s the world’s first smart straightener. By recognizing the thickness of your hair and the speed at which you’re styling, it constantly adapts to ensure the optimum styling temperature. Ultra-Zone technology monitors the heat 250 times per second to guarantee a constant maximum 365 degrees: the optimum temperature for ensuring a frizz-free style without any damage. You don’t even need to use heat protectant, because this GHD model won’t ever singe strands, alter color or emit that telltale burnt hair smell. Oh, and the edges of this iron are beveled, so it can be used to curl and wave hair, if you’re talented like that. Music to my seventh-grade ears.
