There are very few people who can get a crowd of skeptical beauty editors out of their homes on a Monday night, and Rihanna is certainly one of them. Despite the fact that the launch event for the star’s latest venture, Fenty Hair, didn’t start (!) until 9 p.m., there was a palpable excitement in the air, as a group of editors and influencers gathered in a giant event space in Hollywood a few weeks ago.
Fenty Hair officially launched with a lineup of nine hair care and styling products that are catered towards all different hair types, textures and needs. Of the nine offerings, I decided to test out the hero product, The Comeback Kid, which is a bond building hair treatment said to instantly detangle and strengthen damaged hair.