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I’m a Beauty Editor and This Is What I’m Buying from the Nordstrom Anniversary Sale

Plus, details on how you can shop the sale early

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Nordstrom is one of my go-tos for wardrobe staples (just check out PureWow's fashion editor's picks here), but it's also undeniably a beauty mecca. Which is why I'm ecstatic that the Nordstrom Anniversary Sale is finally here. From luxury skincare products like the Augustinus Bader The Rich Cream Duo and NuFace TRINITY+ Smart Advanced Facial Toning Starter Kit to the best-selling Olaplex No. 4 Bond Maintenance Shampoo Set, it’s a great time to revamp your collection.

The big event officially kicked off on July 9, but only to cardmembers with Icon status (aka those who have spent $15,000 or more at Nordstrom using their Nordstrom card). The most important date to keep in mind is July 15, when the sale opens to everyone (member or not), and it runs through August 4. Based on past years, we know that popular items tend to sell out quickly, so it's good to plan ahead—and shop early, if you're able to. 

On that note, if you want to gain early access to the sale, you can do so by signing up for a Nordstrom credit card, which is pretty straightforward on the site. Once you sign up, you'll automatically gain Influencer status, which means you can start shopping the sale on July 11.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

When Can You Shop the Nordstrom Anniversary Sale?

Icon members are the first to gain access on July 9. Next in line are Ambassador members (those who have spent $5,000 or more) on July 10, followed by Influencers (those who have spent $500 or more) on July 11. Everyone can shop from July 15 through August 4. To recap all of that for you again, here are all of the key shopping dates to refer to in 2024:

  • Icons: July 9 through July 14
  • Ambassadors: July 10 through July 14
  • Influencers: July 11 through July 14
  • Everyone: July 15 through August 4

Ready to shop? Here's a guide to 15 of the best beauty deals you can find in this year's sale.

1. T3 SinglePass StyleMax Flat Iron

If you frequently deal with frizz, this is your iron. Offering nine different heat settings that consider various hair textures, it’s safe to use on super fine hair and thicker strands alike. The ceramic plates glide through strands effortlessly when you want a sleek finish, and the beveled edges make it just as easy to create glossy waves.

2. Sunday Riley Jumbo Good Genes All-in-One Lactic Acid Exfoliating Face Treatment

Need a boost of radiance? This jumbo-sized Good Genes All-in-One Lactic Acid Treatment will help you finally achieve and keep your glow year-round. The fan favorite Good Genes serum includes potent and purified lactic acid to deeply exfoliate, swiftly clearing away any pore-clogging dead skin. Coupled with licorice, this power duo gradually reduces the look of dark spots and discoloration, so your skin looks brighter and even-toned over time.

3. Sunday Riley Jumbo C.E.O. 15% Vitamin C Brightening Serum

Vitamin C is known for brightening your skin, while protecting it against environmental damage—especially when paired with sunscreen. Packed with 15 percent THD ascorbate (a type of vitamin C), this juicy serum helps fade hyperpigmentation over time; it also has glycolic acid to gently exfoliate dead skin cells from the surface of your skin. Its yummy Creamsicle scent is an added bonus.

4. Slip Pure Silk 10-Pack Skinny Scrunchies

It’s no secret that silk accessories are way better for your mane. This pack of Mulberry silk hair ties includes ten skinny scrunchies in an assortment of shades, so you can rock a ponytail, top knot or bubble braids without a snag—or putting a dent in your hair, for that matter.

5. Augustinus Bader The Rich Cream Duo

Time to step up your luxury skincare game. This duo features a full size and a travel size of The Rich Cream, so you can keep one at home and takes one on-the-go. The cult favorite moisturizer uses stem-cell technology to create new, healthy skin cells, as well as sunflower seed oil, squalane and glycerin to smooth and plump fine lines. True to its name, it has a rich texture that feels like a dream on your skin.

6. NuFACE TRINITY+ Smart Advanced Facial Toning Starter Kit

This handheld microcurrent device comes with a hydrating conductive gel to help boost sagging skin that has lost its elasticity. The microcurrents go deep into the facial muscles to gradually lift and instantly contour your cheeks (especially when you wake up with a puffy face).

7. Diptyque 4-Piece Candle Gift Set

Need a housewarming gift? It doesn't get much better than a fancy flight of candles from Parisian perfumer, Diptyque. This four-piece set comes with full-size versions of their best-sellers, including Roses, Figuier, Mimosa and Baies.

8. Olaplex No. 4 Bond Maintenance Shampoo

This Olaplex shampoo is for anyone who needs to repair their color-treated or otherwise chemically processed hair. The beloved formula moisturizes brittle strands and reduces breakage, while cleansing oily roots. Trust us, you'll be glad you got this in the jumbo-size bottle (that clocks in at a generous 1000 ml and has a handy pump top for easy use in the shower).

9. Drybar Double Shot Blow-Dryer Brush

The salon known for its fabulous blowouts has given the masses the ability to treat themselves to the Drybar experience at home with this blow dryer brush. Its secret lies in its oval shape, which provides tons of body with a smooth finish. It also has an ergonomic design that makes the task less strenuous.

10. Oribe Gold Lust Set

Want shiny, lush strands that smell like a million bucks? Grab this home-and-away set featuring full- and travel-size bottles of Oribe's iconic Gold Lust Repair & Restore Shampoo and Conditioner while they're on sale.

11. Supergoop! Play Everyday Lotion SPF 50 Home & Away Sunscreen Set

You already know how important it is to have SPF in your daily regimen, so allow this set make things easier for you. The two-piece set includes a full-size Play Everyday Lotion, which has SPF 50 and a non-greasy formula that’s water- and sweat-resistant and safe to use from head to toe, as well as a jumbo-size version that's a hefty 18 fluid ounces and has a handle and a pump, so you can quickly grab it and go to your next pool party.

12. NARS Iconic Blush Duo

Run, don’t walk, when it comes to purchasing this popular blush while it’s on sale. Featuring two of the brand's best-selling shades, “Orgasm,” known for giving off a shimmery peach-toned flush that somehow works on all different skin tones, and "Deep Throat," a flattering pink with a golden sheen to it. The blush is also extremely blendable and buildable (read: impossible to botch).

13. La Mer Moisturizing Cream Grande

Créme de La Mer rarely goes on sale, so when it does you have to jump on the sweet deal. The celeb-favorite product is beloved for making skin feel firmer and smoother. Plus, the brand’s signature Miracle Broth, which is at the core of the formula, increases moisture and soothes any irritation, so your skin looks more even-toned and plump.

14. Byredo Eau de Parfum Set

Perfume is a tricky thing to buy—how are you supposed to find a signature scent when there are hundreds of options to choose from? You get a set of sophisticated gender-neutral scents from Byredo while they're on sale, of course. This set includes Mojave Ghost, a woody aromatic fragrance inspired by a Cali desert bloom, and Gypsy, a bergamot and juniper blend that Kate Bosworth and many others swear by).

15. Dior Natural Glow Makeup Set

First, apply the Glow Balm, which brings out your natural lip color and provides a boost of hydration and shine. Then, slick on some Diorshow Maximizer 4D Lash Primer-Serum to prep your lashes for a coat (or three) of the brand's cult favorite Diorshow 24H Buildable Volume Mascara for a fluttery fringe that'll have people asking if you're wearing extensions all night long.


Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond

about face matte fluid eye paint review chelsea candelario

Beauty and Cultures Editor

  • Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and entertainment
  • Over 5 years of experience as a Beauty Editor
  • Studied journalism with a minor in creative writing at SUNY New Paltz