ComScore

Color Us Surprised: There Are Actually Expiration Dates on Beauty Products

Here's where to find them

herobeautyexp

Though there are general guidelines for when you should be tossing out your makeup, it can be hard to keep track of all 80 bajillion bottles and tubes scattered about your vanity. For a more specific (and easier) way to know when your face cream is past its prime, all you have to do is take a closer look at the label. (Truth: We only just discovered this ourselves.) 

What you do: Flip the bottle or tube to either its bottom or side. You should see a little jar symbol with a number and the letter “M" (month) next to it. This is the P.A.O., or Period After Opening date, which tells you how long you can use the product once it’s been opened.

Why it matters: As soon as you open a product, it starts to oxidize, and it’s also increasingly exposed to bacteria. So maybe hold off on cracking the lid until you’re actually ready to use the stuff—and not just trying to catch a whiff or peek inside. Another tip: Mark the open date on the lid so you always have a point of reference. Because, again, 80 bajillion bottles and tubes.

5 Places You Should Never Store Your Beauty Products


 


Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond

beauty
/ Marissa Wu
4 PureWow Editors Try Cult French-Girl Makeup Brand Violette_FR
beauty
/ Destinee Scott
The Sephora Spring Savings Event Is Back with Glamtastic Deals on Augustinus Bader, Dyson and More
beauty
/ Stephanie Maida
Michelle Monaghan Reveals the Viral Lip-Plumping Balm She Wears on 'The White Lotus'
beauty
/ Jael Rucker
Get a Head Start on Your Summer Glow with This Deal on Isle of Paradise's Self-Tanning Butter
beauty
/ Candace Davison
I Tried Snif's New Pancake-Inspired Scents, & It's a Perfect Collision of 2 Major Trends
beauty
/ Natalie LaBarbera
Nativa Spa Just Launched an Acerola Cherry Bodycare Collection—and It Smells "Delicious"
beauty
/ Chelsea Candelario
32 Easter Nail Designs That Will Have All the Peeps Talking
beauty
/ Destinee Scott
Augustinus Bader Just Dropped a Mineral Sunscreen—and It Does *Way* More Than Just Block the Sun
beauty
/ Jenny Jin
9 Nails Trends That Are Blossoming This Spring, According to Nail Artists
beauty
/ Marissa Wu
This TikTok Favorite American Beauty Brand Is on the Rise in Europe
beauty
/ Courtney Mason
A Lip Product Hoarder’s Honest Review of the Rhode Peptide Lip Tint
beauty
/ Chelsea Candelario
3 Editors Test the Rhode Peptide Lip Shape—and Here’s Our Honest Review
beauty
/ Chelsea Candelario
How to Achieve Gray Blending for Dark Hair, According to Hairstylists
beauty
/ Natalie LaBarbera
Meghan Markle Swears By This Face Cream That's on Sale for Just *$10* at Amazon RN
beauty
/ Jael Rucker
Don't Look Now, This Popular Sunscreen is 20% Off for the Amazon Big Spring Sale
beauty
/ Marissa Wu
Does Wild Deodorant Live Up to Snuff? 6 Busy Women Put It to the Test
See More