If IKEA and West Elm Had a Baby, It Would Be This Stunning New Target Collection

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Published Apr 16, 2018

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5:20pm

Just when we thought we’d be able to save a little tax refund money, Target starts launching the spring collections for its many home decor lines (Opalhouse and Hearth & Hand and Threshold, oh my!). But we always try to give credit where credit is due, and we’ve been drooling over the newest pieces from Project 62 that began rolling out in stores and online this week. If you didn’t know, Project 62 is the mid-century modern meets minimalist decor and furniture line that made its Target debut last year, and it’s giving us alllll the Mad Men vibes. Here, a few of our faves from the spring collection.

Target

Antwerp Entertainment Stand ($260)

Perfect for your Mad Men–inspired redecorating phase.

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Target

Handpainted Ceramic Vase ($17)

Buying a pretty frond for this ASAP.

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Target

Smoke Green Bar Cart ($100)

Because you’ll need a stiff drink after you see your Target RedCard bill.

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Target

Glass Wine Decanter ($10)

Welcome to How to Style a Bar Cart 101.

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Roberta Fiorito

Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm, including PureWow’s 24 in ’24. She began her career in editorial nine years ago, and has written and edited countless articles on news, trends, fashion, beauty and the royal family. She’s also cohost of the Royally Obsessed podcast, named one of the best royals podcasts by The New York Times and Town & Country. She cowrote the book Royal Trivia: Your Guide to the Modern British Royal Family.

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If IKEA and West Elm Had a Baby, It Would Be This Stunning New Target Collection

Antwerp Entertainment Stand ($260)

Handpainted Ceramic Vase ($17)

Smoke Green Bar Cart ($100)

Glass Wine Decanter ($10)

Director, Branded Content + Cohost, Royally Obsessed Podcast

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