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Meghan Markle Just Posted a Video Dancing in Her Kitchen—and Shared the Official Jam Launch Date

The wait is over, preserve-lovers

meghan markle video jam launch date universal
Tommaso Boddi/Getty Images

It’s official: Meghan Markle is officially debuting her As Ever product collection—jam included—tomorrow, April 2. At least, that’s what her latest Instagram post would lead you to believe based on her caption.

The Duchess of Sussex shared a video to her personal account this afternoon that showed her hard at work in what is presumably her Montecito-based kitchen stirring two Le Creuset-looking Dutch ovens simultaneously while dancing to her own beat. (TBH, we kind of hope she was listening to her go-to Mom Jeans playlist, described to People as a favorite for the Sussex family.) The video then flashes forward in time to show Meghan marking up final labels for her As Ever brand. The caption? “From the start to the finish, what an adventure it’s been. One more sleep!” (The Duchess ends the post by tagging her official As Ever Instagram account.)

meghan markle with love meghan champagne toast
Netflix

We don’t know about you, but that definitely reads as an official jam release date. It would also make the start of April a busy one for Meghan: Aside from opening up jam sales to the public, her brand-new podcast with Lemonada, Confessions of a Female Founder, is set to debut on April 8. (Per the Wall Street Journal, we’re also expecting even more shopping collections to debut on her ShopMy page in the coming weeks, whew.)

So are we setting our alarm clocks? Wagering guesses about the price point? After binging With Love, Meghan on Netflix, we’ve certainly got preserves on the mind. But also, TBQH, the build-up to the jam launch has been long. (It’s been almost exactly a year since Meghan sent limited-edition jam—then, still branded as American Riviera Orchard—to a slew of her celebrity pals.)

Either way, we’re ready—and contemplating exactly how we’ll serve it. (We still think Chrissy Teigen did it best.)



rachel bowie christine han photography 100

Senior Director, Special Projects and Royals

  • Writes and produces family, fashion, wellness, relationships, money and royals content
  • Podcast co-host and published author with a book about the British Royal Family
  • Studied sociology at Wheaton College and received a masters degree in journalism from Emerson College

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