A newly shared video of James Middleton (aka Kate Middleton’s younger brother) with his 10-month-old son, Inigo, will truly make your heart melt.
Last week on Instagram, the proud dad and business owner posted a candid video of himself and his son visiting their local Sainsbury’s (aka a British grocery store). The video starts with 37-year-old James pushing baby Inigo in a shopping cart.
As they travel around the store, they stop in the pet food aisle, where the James and Ella founder’s new freeze-dried dog food is on full display. Founded by James himself, James & Ella is a U.K.-based company that sells dog food and other products that center around a dog’s happiness and well-being.