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Here Are 10 Cozy New Arrivals from Joanna Gaines's Holiday Collection—All Under $100

From stockings to throws to tin candles

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Joanna Gaines—queen of cozy—is here with a holiday collection that’s basically your one-stop shop for festive perfection. For the unfamiliar (where have you been?), Jo is the HGTV designer who’s become synonymous with contemporary rustic farmhouse vibes that feel like a warm hug. And this season, her Magnolia and Hearth & Hand Target line are pulling out all the stops to make your home holiday-ready.

From plaid tree skirts that give off vintage charm to festive mugs that double as hostess gifts, her latest arrivals have everything you need to channel signature Joanna-cozy style. The best part, however, is that most items are budget-friendly—ranging from $15 for a stocking to $50 for a nostalgic Bluetooth radio. So below, find 10 pieces that’ll have your home looking like it belongs in a holiday special—all under $100.

The Best Cozy Items From Joanna Gaines's Holiday Collection at a Glance

1

Magnolia Heirloom Velvet Pillow

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2

Hearth & Hand x Magnolia Stoneware Christmas Stamp Mug 

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3

Magnolia Haven Woven Throw

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4

Hearth & Hand x Magnolia Confetti Fleck Christmas Stocking

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5

Magnolia Joyeux Noel and Twelve Nights Candle Bundle

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First up: This heirloom velvet pillow, which is available in sophisticated hues like wheat, bay green, desert, stone and silver. The stonewashed cotton velvet gives it a slightly lived-in look that’s timeless and effortlessly chic—and it includes a feather-and-down insert that’s plush enough to make you want to rearrange your couch around it. Take it from one happy customer, who raves: “The color, the heft, and the feel are all impressive. Not only are they beautiful but they’re comfortable behind my back.” Bonus: At 18 by 18 inches, it’s just the right size to layer with other cushions or stand out on its own.

Available in three vintage-inspired options—including a festive tree stamp, an ornament stamp or a set of both—these 13-ounce mugs will bring a nostalgic flair to your morning cocoa or evening cider. With speckled finishes and colorful rims (red for the tree, green for the ornament), they’re dishwasher- and microwave-safe, making them as practical as they are adorable. In fact, one reviewer called them “beautiful with a Christmas vintage feel” and begged for more prints, “I would buy them all immediately!” 

Coming in at just under $100, this is a throw blanket you’ll be fighting over all winter. Available in Twilight (a sultry deep navy) and Forest Green (hello, cozy cabin vibes), this 50- by 70-inch beauty strikes the perfect balance—soft and supple without any scratchiness, thanks to a thoughtful blend of wool and cotton, with a touch of acrylic for added durability. Not only is it perfect for draping over your sofa when entertaining this season, but it also makes for a great gift to someone who binges Hallmark movies the moment December hits. (Just a heads up: it’s dry-clean only.) 

Add some vintage charm to your holiday decor with this waffle-knit stocking in two classic shades: Oatmeal (a creamy neutral) and Sage (a soft, rustic green). Featuring multicolor confetti accents and playful tassels, it’ll bring just the right amount of whimsy to your mantel. It’s also made from a durable recycled polyester-acrylic blend, so it’ll keep its shape—even when loaded with all the candy canes and stocking stuffers you can find. One reviewer backs this, noting: “Nice and roomy. The thin liner inside allows some stretch while still providing structure.”

Whether you’re gifting this to your candle-obsessed bestie or keeping it for yourself, this candle tin duo is pure holiday magic. The red tin, Joyeux Noel, is a bold, cheery scent that’ll remind you of a spiced holiday cocktail (think cranberry, mandarin and clove). Then there’s the green tin, Twelve Nights, which blends cedar, citrus and Fraser fir for a fresh-cut Christmas tree vibe. Both are 4 ounces of soy wax with a 25-hour burn time—making them perfect for setting the mood on cozy nights in. Better yet, many reviewers laud how the scents can fill a great room without overpowering.

Whether you’re going for cozy rustic charm or a sleek, modern vibe, this six-pack of flocked glass ornaments has you covered. Available in two color palettes—warm (soft blush, ivory and cinnamon brown) and cool (deep teal, sage green, and golden amber)—these baubles are 3 inches each, so they’re great for filling in bare branches or mixing with passed-down family ornaments. The warm set pairs perfectly with a classic evergreen tree and glowing string lights—evoking a nostalgic Christmas warmth—while the cool tones can elevate an artificial frosted tree for a contemporary winter wonderland look. Not to mention that the bronze caps add a sophisticated touch that keeps them looking far from cheap (as one reviewer noted). 

Here, a vintage-style Bluetooth radio that’s more than just a speaker—it's a mood. With its black and gold-tone accents and retro design, it feels like the kind of accent you'd find in a snowy New England den next to a steaming cup of tea (I’m envisioning The Family Stone). You can stream your favorite holiday playlist via Bluetooth or tune into an old-school AM/FM station, so it’s a radio that truly delivers nostalgia with its tech. The rechargeable battery also lasts up to eight hours, perfect for powering through a snow day or adding ambiance to your evening wind-down. 

This festive lumbar pillow is the decor equivalent of a warm holiday hug. Designed in Waco by Gaines’s Magnolia team, it combines nostalgic plaid (think: classic holiday wrapping paper) with embroidered words. The cotton-linen blend gives it that breathable yet cozy feel, while the green piping adds a polished touch. Perfect for layering on your couch, bench or reading nook—and it’s machine-washable (so no need to worry when the inevitable guest spill happens). 

If your tree needs a finishing touch to tie your holiday decor together, this plaid tree skirt is it. Crafted from 100 percent cotton, it features a classic red and green plaid pattern, accented with velvet trim and charming tie closures for a vintage-inspired feel. At 48 inches in diameter, it’s also perfectly sized to frame your tree, creating a soft, festive base for all of your beautifully wrapped gifts. With glowing reviews calling it “high quality” and “exactly what I wanted,” it’s an essential you can break out year after year.

Finally, another cozy blanket (because one can never have too many when winter rolls around). This wide stripe twill throw pairs bold gray and orange stripes with oversized tassels for a touch of texture. Yet, what truly surprised reviewers was its feel: “very soft, not scratchy at all,” one reviewer says. The added bonus is that it’s crafted from 100 percent cotton and designed to hold up in the wash: “I dried mine on low heat and it came out fine. Doesn't shed. The tassels are easy to remove if you don't like them,” this reviewer adds. 


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