When it comes to selling your home, the right words can be worth thousands—literally. New Zillow data shows that homes described as “remodeled” sell for 3.7 percent more than expected, translating to an extra $11,000 on a $300,000 home. Meanwhile, listings using the word “renovated” only see a 2.7 percent boost, which is still solid—but not quite as enticing for buyers…
Why the discrepancy? It’s all about perception. “Remodeled” implies a full-scale transformation. Think knocking down walls to create an open-concept kitchen, installing brand-new systems (HVAC, plumbing, electrical), or even adding a primary suite. It suggests that the property’s bones have been reworked, making the space feel fresh, modern and move-in ready. “Renovated,” on the other hand, feels more like a surface-level upgrade. Picture a new backsplash, updated hardware, or a fresh coat of paint—nice touches, but not a total overhaul.
To that end, Zillow’s data suggests that today’s buyers are willing to shell out more for homes that give them that HGTV glow-up without the headache of a gut job. Homes with nature-inspired design features, for example—like soapstone countertops (3.5 percent premium), white oak floors (3.2 percent), and Venetian plaster walls (3 percent)—are commanding higher sale prices. Even functional outdoor features like outdoor showers (2.8 percent) and outdoor kitchens (2.2 percent) are enticing buyers to offer more. But none of these upgrades move the needle quite as much as the magic word: “remodeled.”
