For the past few years, English farmhouse has been the reigning queen of interior trends. We swapped subway tile for zellige, stainless steel for copper and embraced the fantasy of rural domesticity—gingham curtains, hand-thrown ceramics and bread baked barefoot in a sun-drenched kitchen. It was cozy. It was comforting. And, in a post-2020 world, it made sense. When everything outside felt chaotic, we reached for designs that whispered: You’re safe here.
But in 2025, something shifted. According to Pinterest’s latest report, searches for “Rococo party” are up 140 percent, “Rococo outfit” has surged by 5,465 percent and there’s been a dramatic spike in interest around ornate weddings, pastel interiors and hyper-feminine maximalism. Beige is out. Gilded everything is in.
So, what gives? Why are we suddenly trading in our sourdough starter kits for rooms that look like Lambeth cakes?
To understand that, we have to zoom out—because like most aesthetic trends, Rococo Revival isn’t just about taste. It’s about timing. And if history tells us anything, it’s that design doesn’t swing this dramatically without a reason…