Do Air Purifiers Work? Yes—Now Let’s Clear the Air on Some Misconceptions

Whether the recent wildfires have you concerned about the air quality in your area, you've been combatting allergies or you're just into the idea of breathing fresh air (uh, who isn't?), you may be considering getting an air purifier. But deep down, you can’t help but wonder: Do air purifiers work?

They promise to filter out dust, pollen, smoke, even germs—but do they really deliver on that, or are they just overpriced fans? We pored over research and turned to the EPA, as well as Dr. Tania Elliott, who's dual board-certified in allergy/immunology and internal medicine for answers.

Dr. Tania Elliott, an allergist and national spokesperson for the American College of Allergy, Asthma and Immunology. She also serves as a clinical instructor at NYU Langone Health and is the Chief Medical Officer at Ascension, a non-profit healthcare company.

1. CADR (Clean-Air Delivery Rate) Rating

The Clean Air Delivery Rate (CADR) is a number you’ll find on most air purifiers’ packaging—or at least any company that voluntarily submits their machine to the Association of Home Appliance Manufacturers (AHAM). The CADR indicates the amount of clean air a purifier can produce at its highest fan speed. If the unit can successfully filter tobacco smoke, dust and pollen particles at a certain rate, the manufacturer will (typically) submit the purifier for AHAM verification.

2. AHAM (Association Of Home Appliance Manufacturers) Verified Mark

The AHAM is an organization that verifies a purifier's CADR rating through independent laboratory testing. “During testing, the air cleaners are exposed to specific quantities of tobacco smoke, dust and pollen. After the air cleaner is operated for a certain duration, the amount of each pollutant in the air is measured,” according to the official AHAM website. “The higher the CADR, the greater its ability to filter that specific pollutant. Air cleaners with HEPA filters are designed to remove 99.7 percent of airborne pollutants [that are] .3 microns and larger.” Long story short? An AHAM certification is a quick way to know the device can effectively remove smoke, dust and pollen from your home.

3. True HEPA

“High-efficiency particulate air” (HEPA) is another verification for filters defined by the U.S Department of Energy. Basically, it means that the filter can remove at least 99.97 percent of dust, pollen, mold, bacteria and any airborne particles with a size of 0.3 microns. However, it’s important to keep in mind that “there is no widely accepted definition of HEPA performance in consumer products,” according to the EPA. “They are unlikely to be equivalent in performance to HEPA-designated filter systems used in health care buildings and industrial processes, but still have very high removal efficiency (i.e., usually 99 percent or higher) for the reported particle sizes tested.”

4. Size Guidelines

“Be sure to get one that matches the size of the room by checking the CADR,” says Dr. Elliott. There’s one CADR score for pollen, one for dust and one for smoke, and the association recommends choosing a purifier with a CADR score that’s at least two-thirds of the room’s area. We know—it sounds complicated. But really, it’s just basic math: If you’re clearing the air in a 10-foot by 10-foot room, that’s 100 square feet, so you want a CADR score of at least 67 in each of those three categories.

Yes. Stay away from ozone-generating air cleaners. As the name implies, they produce ozone, which can cause health issues in high concentrations, and the EPA reports that ozone does little to actually remove pollutants. On that note, it’s worth mentioning that no federal government agency has approved of their use in homes (though some brands may claim that). You’re better off going with an air purifier that uses a fibrous media air filter or an electric air cleaner.

The short answer? Give it at least 30 minutes to an hour. Some companies recommend running it all day, every day, since pollutants are continually being tracked into the house and are wafting through open windows. (Of course, it’s worth noting the impact that doing so may have on your electricity costs.)

Let’s be real: Air purifiers aren’t the chicest-looking additions to your decor, so it’s tempting to tuck them behind a plant or large piece of furniture. Don’t. You want to keep them in the room where you spend the most time—ideally, the room where the most vulnerable in your family (infants, elders and people with asthma) spend the most time—and in a position so that the clean air is close enough so they’ll be able to breathe it in, according to the EPA. Beyond that, it’s also worth consulting the manufacturer’s instructions for placement.

1. Vacuum Often

“A clean house may be a healthier house, because good indoor hygiene can greatly cut down on dust and animal dander,” says Dr. BuSaba. “Your cleaning efforts should focus on strategies to reduce the accumulation of pet dander, mold and dust lurking in your home.” Be sure to vacuum carpets and area rugs at least once or twice a week with a vacuum cleaner equipped with a HEPA filter for best results.

2. Regularly Change Air Filters

If you have a forced-air heating system, you’ll want to make sure you’re changing the air filters every three months, according to the CDC. “In homes where the HVAC fan operation can be controlled by a thermostat, set the fan to the ‘on’ position instead of ‘auto’ when you have visitors. This allows the fan to run continuously, even if heating or air conditioning is not on,” adds the National Center for Immunization and Respiratory Diseases (NCIRD).

Editor's Note: This article originally ran in January 2021. It has since been updated and expanded in light of the wildfires in Canada, which have caused air quality issues in the region, as well as the Eastern United States.

Candace Davison is PureWow’s vice president of editorial, overseeing food, home and major franchises, like the PureWow100 review series and the Happy Kid Awards. She’s covered all things lifestyle in her 10+ years of digital media experience, though she has a weakness for baking (she has *opinions* on stand mixers), DIY-ing and gadgets, all of which she shares on PureWow and her social media accounts. Davison has published multiple cookbooks, and her work has appeared in O, The Oprah Magazine, House Beautiful, Good Housekeeping, Cosmo, Esquire and Delish, among other publications.

Sydney Meister is PureWow’s Assistant Home + Lifestyle Editor. Along with covering the latest interior design trends, she writes about everything from dating and relationships to weddings, travel, real estate and must-have beauty products. Before PureWow, Sydney spent eight years working with various interior designers across NYC—primarily as a content creator focusing on trend forecasting and reporting. She's a go-to resource when it comes to interior styling tips and decor recs to keep your home looking au courant (hint: it's time to ditch the modern farmhouse look). Find her on Instagram for the lastest dating and decor updates.

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