At first glance, the 2025 Colors of the Year couldn’t be more different. Several have been announced so far, but there are four in particular that seem to define the year ahead: A sumptuous dark brown, a ruby red more striking than Taylor Swift’s signature lip color, a spa-like sage green, a deep, lose-yourself-in-it blue. This isn’t the year everyone went gaga for earthy greens or all sought intensely saturated hues. But one thing’s certain: Now is not the time for neutrals.
If these early announcements are any indication, people are craving capital-c Color, perhaps the pendulum swing of many years of white-on-white-with-light-wood minimalism. And influenced by an overall trend toward richer, darker shades.
After the past year’s eclectic grandpa and quiet luxury movements, it seems like we’re heading toward an infusion of the two: a rich auntie, if you will. Many brands cite people’s growing desire for luxe, refined spaces, an interest in Old World design and a sense of warmth and timelessness. And the colors they’ve chosen all seem at home in prominent, successful women’s abodes, mirrored in their very wardrobes. Oprah Winfrey, Duchess Sophie, Gwyneth Paltrow and Ina Garten are just a handful of tastemakers known for their classic style—and for rocking these hues. (In fact, Jennifer Garner’s recent home tour features nearly all of these colors.)
So, if you want to create a rich sanctuary that feels a bit more polished than eclectic grandpa and not so boring as camel-on-caramel quiet luxury, why not give one of these Colors of the Year a spin?