- Value: 16/20
- Quality: 20/20
- Ease of Application: 20/20
- Longevity: 19/20
- Scent: 18/20
- Total: 93/100
Before I started a career in media, I lived in Paris for a year and half. Between eating as much brioche as possible and walking along the Seine at sunset, I was carefully observing every French woman I passed. Parisian women are known for their impeccable style, which manages to be charmingly undone and sophisticated all at once. From fashion to interior design, they have a tasteful, understated way of elevating everything. Indeed, I was taking oodles of notes on my host mom (I was an au pair), who remains, to this day, one of my style icons. Whenever I’m shopping, I ask myself if she’d wear the outfit, updo or beauty product in question. When I caught wind of the natural, French-made skincare and makeup brand Typology, I was intrigued. All it took was a few French girls raving about it on TikTok and I was sold. Below is my review of three core makeup products from the brand: the tinted serum, lip oil and serum concealer.
The PureWow100 is a scale our editors use to vet new products and services, so you know what’s worth the spend—and what’s total hype. Learn more about our process here.